Lead Generation for Your Accountancy Firm | Tips
hello Ain here again now today I'm going to be
talking about leads yes not the city but actual marketing leads now that's one of my main focuses
here at Samra getting good quality leads now it's easy to get leads but to get quality leads
is actually quite difficult now I wear many hats as the CEO of Samara but marketing leads
are really fundamental because if we don't get the leads we're not actually going to get any
business obviously if we get leads we need to be able to convert them but the first step is
actually getting leads to our to our website and also be leads for business now we focus very
very heavily on search engine optimization SEO and we uh that's kind of our main state of how to
get clients in our business we've done everything else in the past um we've done exhibition stands
we've written books we've um go out to people but really we think content is the key content
is the thing that's going to get us clients quality clients at the best return of investment
for our business so that means we've invested in our team we've got good people we've got writers
we've got video people we've got editors um SEO people you name it we've got that but SEO and it
re SEO requires people SEO requires good quality people to be able to do this in the first place
now at the sam.
Co.uk business we focus primarily on getting Health Care clients um and that's
my accountancy firm so most of our clients are dentists increasingly pharmacies GPS um vets
daycare nurseries all of those things in that kind of Arena and how do we go about doing
it what do we do what are the what are the steps that we get we do to get clients VI our SEO
well the first step we think about and look at is identify identify keywords what kind of keywords
or keyword phrases do we want to rank for that is so so important if we get those keywords right
then we then start second step is then to start thinking what content can we create around those
keywords it could be articles it could be blog posts it could be um an infographic it could be a
video like I'm doing today it could be a podcast it could be or it could be all of the above
so it's so so important that we create that content which can be distributed in different
shapes or forms via video via um by listening on podcast through the written word as well and
then more importantly once you've done all that creation of that content it's so important on
a regular basis to optimize it update it add new content to it tweak it it look at the stats
seeing seeing what you can do what you can do to improve it to make it better because quite often
I not if it's optimization the optimization can improve and arle significantly and ultimately
improve the ranking you are on Google and as I said we closely Monitor and we rinse and repeat
we rinse and repeat now you might be thinking oh my goodness that's a lot of work to do and it
is a lot of work to do it's not easy you need good people you have need to have good ideas
but you know what it gives you the best return on investment if you do it correctly um however
there are times when you think well you've done all this hard workor and then Google throws out a
new core update and it completely throws you off off off kilter but you know what ultimately it
happens um and you edit and you change and you get back on Google's good books again so if you
need any help on SEO or want to know a bit more about this um check come to our website on the
samaro global let us know check out sam.
co.uk website so you can see it as well there and we
do have a free course on our website as well which you might find useful um and uh if you
need any help you know where we are thank you.
