The Best Lead Generation Strategy For 2024 (Tutorial)
I'm going to show you how to generate hundreds
of qualified B2B leads in minutes regardless of your Niche or location now if you don't know
what lead generation is pretty self-explanatory we're generating leads for your business these are
potential customers that you can then sell your products or services to so let's get into it so
this is a recent lead list that I generated around 200 leads in here took me less than half an hour
and I did this for a live cold calling video on YouTube on behalf of one of the marketing agencies
that I Mentor so you can see we've got decision maker Title Here name last name company and email
and phone number so we can actually contact these guys and it didn't take me much time at all I'm
going to show you three different ways that you can generate leads depending on your experience
level and depending on your budget when you're first starting a business you might not have
much money to spend you might not want to pay for softwares or pay people to generate for you so
you're gonna have to do this manually and one of the great tools that you can use is Google Maps
funnily enough so let's say I'm doing this for aesthetic clinics one of the things that I would
do is I would literally just type in Aesthetics clinics you can do this for any Niche on on Google
and here we've got a massive list of companies huge list so we can work through this list we
can go on the website and we can then go look for information so you'd want to make sure that you
have a spreadsheet somewhere this can be on Google Sheets it's nice and easy with first name last
name title company name website email and so on and so forth any information that you want to be
gathering which is relevant for your business so when we actually open up that website we can go on
about us and we want to try and find out who the decision maker here so here we have Dr Ryan Taylor
there we go so we would go over we would copy and paste this website put it on our lead list we've
got Ryan Taylor we know this is the person we're going to try and call okay and we're going to take
a phone number from the contact details page on here as well or even on Google you can see we've
got the phone number then we're going to say hey you're going to speak to Ryan please if we're
calling them up if you want to email them and so on you can just follow a different strategy
cool and it really is that simple and you want to do this you want to smash through this list
and keep working through there on any of these businesses that are qualified looking at the
about page if you can't find them on the about page then just search business name and then
owner on Google and you might be able to find them on LinkedIn or somewhere else okay so that
is the manual way of generating leads it's going to take you on average five minutes to generate a
lead get them on your spreadsheet okay do all your lead generation in one bulk sitting don't lead
generate and then reach out to them okay don't alternate get all your leads and then reach out to
them afterwards so that's the manual way of doing things if you guys aren't here for that right you
want the hack so let's look at some tools a really good tool for B2B is apollo.io now what Apollo
does is it trolls websites like LinkedIn to find decision makers for you to reach out to so let
me just log into this right now so you can have a look how this actually works this is actually
a tool that I use to generate that massive list of Aesthetics clinics so I'll show you the list
first of all so we go search people we've got Aesthetics and I zoom in here okay so we've got a
long list of leads here all these different people that we can contact we've got the company name
we've got the the contact name and it's really important Navy generating leads you are doing
it for the decision maker right you never want to be reaching out to leads if you don't have a
decision maker you might as well just not reach out to them at all okay so we've got this long
list of leads and we've got the criteria on the left hand side now the things that I'm looking
for here are first of all the job titles so we've got owner founder director or c-suite c-suite
is simply whether they're a c-level executive we've got a location because I'm looking United
Kingdom we've got employees one to ten or 11 to 20.
So I don't want these to be small companies
because this is a new start marketing agency is going to be providing Facebook ad Services
you don't want them to be big companies and then we've got industry keywords so aesthetic
Botox dermal Dental excluding Dental I didn't want this to be Dentistry I just wanted it to be
Aesthetics clinics and we've got some Industries there as well and that literally is all we have
here to generate this big list of leads and if I want I can just click this I can hit select all
people and I know I can go and Export that list of leads here and then I can simply upload them
onto Google and play around with them let me do another list here though so you can actually see
this in action so we go search people and they do a new search let's say we want to reach out to gym
owners or Fitness business owners so we're going to do job titles again let's do the this kind of
owner I'm going to do founder Maybe Just Fitness brand owners in general maybe it's e-commerce see
sweet CEO managing director you know all the top kind of ones cool that'll do for job titles let's
do location I'm gonna do United States for this one you want to be starting local first of all
if any of you watching this other agency owners or aspiring agency only to start local with your
local area or local country at least but do your local area and then build outwards employees I
don't want these to be big companies let's keep them nice and small in fact I'm going to get
rid of 11 to 20 because there's some massive companies loads of companies there in just
one to ten and Industry keywords here we go in the string keyword advanced settings okay
include keywords gym okay look at all these gems level myth best used gym equipment Gym
Bro tactile okay it's a born Fitness Okay so we've got loads of gyms here literally gym owners
CEO founder Executives cool well 2 100 leads here we can go and we can select all of those now I
think that Apollo has variety of different pricing structures I think you can pay like 30 a month is
the absolute minimum but you can manually select all of these so you can pay a little bit more than
that and then you can select everybody on the list and you have the privilege of doing so all in
one bowl and then you can just hit export and all you're going to want to do is want to go through
each of those websites and make sure that they are actually qualified okay what you don't want to
do is when using a tool like this is just go ahead and just take every lead and blindly reach out to
them you want to make sure when you get them on your list you are then qualifying if you hold the
command button if you're on Mac you can hit these button you can hit website website website website
it will open them all up on tabs and you can just make sure it's the kind of company that you want
to be reaching out to so there's literally two 1000 leads there generated in under five minutes
what else can we do now another thing actually if you do generate if you do to export that list
of 2000 leads another thing that you need to be able to do is actually find the mobile numbers
okay so this is very important because not all business owners will be easy to reach pretty
much all business owners will be easier to reach on their mobile phone in fact I don't know
why I'm saying that everyone will be easier to reach on their mobile phone so if we can generate
or find mobile phones online and you can find them in various different places then we absolutely
should try and do that it's going to take you a lot of time to try and do that yourself so I would
recommend paying somebody else to do this on your behalf so let's say we just generated that list
we exported that list 2100 businesses we then went through it and we filtered and made sure they're
all qualified and they're the kind of companies we want to reach out to I would then recommend you
going over to Fiverr and paying someone in a lead generation Department to do lead qualification or
lead generation will probably be better you could pay any of these guys and make sure you're looking
for people with good reviews you can pay any of these guys to go ahead and enrich your leads so
they're going to take you that list of leads and you're going to send them instruction you're going
to say hey can you go and try find Mobile numbers for all of these business owners especially if
you're cold calling right if you're call if you're not emailing and dming it doesn't it's not really
relevant but if you're cold calling you really want to make sure you try and find some mobile
numbers but it's not the difference between you getting business or not it's just going to make
it a lot easier for you pay someone on here to go look and see if they can find Mobile numbers
they'll troll the internet they'll be out there and normally these guys work in kind of third
world countries so they work for a lot cheaper than you would have to pay someone native to your
country okay so you can pay anything from 30 cents to 50 cents for a qualified mobile phone number
by sending them over to these guys but on the flip side to this let's say you don't have the budget
for Apollo let's say you don't want to be using a software right now and you're just starting out
I think there is so much Merit in paying someone if you have a small budget to generate for you as
soon as you have the budget to do so so you could in theory just pay one of these guys to generate
a whole list of leads for you instead you don't even have to use Apollo you don't even have to use
Google Maps instead you could just say hey look can you get me a list of UK Aesthetics clinics
and they'll go do the rest for you or you can give them a helping hand you can tell about so many
different ways that you can generate leads right I literally teach 15 ways you can generate leads
in our mentorship program the affluent Academy if you're an agency owner you should check it out
I'll put a link in the description let me go through this looking at Aesthetics clinics let's
see if I can find a list of aesthetic clinics oh here we go hang on what's that what Clinic top 10
set of clinics look at this this is a database of aesthetic players 943 aesthetic clinics in the UK
look at that so you could take this website and you could send it to one of these guys on Fiverr
you could pay as little as 100 leads for 13 pounds right nothing and out of 100 leads I know I could
generate at least five meetings from cold calls so you could send this website to early generator
lead Scraper on Fiverr and they will then go and look at all these companies and they'll find
and even here look we've got the business owners faces or on most of these look at these guys these
business owners faces are here so we're going to find a business owners names Dr Raj and then the
lead Squad book and go and generate all of these leads from this website from an input and you can
do this for anything right let's just say you're working in I don't know Brick Layers UK okay it's
a labor check a trade great website check a trade is a website where you can literally find that
plumbers lecturers roofers Builders you can go on this website go for a category copy and paste that
send it to Elite generator and again they would scrape information that you've given them so you
can control the quality of the leads you're asking to be generated now I'm gonna go back over to this
cam now it's funny because I can't count how many times I've had conversations with business owners
mainly agency owners because they're the companies that I Mentor in our education business I can't
count how many times I've had agency owners come up to me and say Jordan my biggest bottleneck
right now is leads well I can't generate enough leads for my business but that's the easy part I
that's literally the easy part and sure it takes a long time if you do it manually and there are
lots of different hacks and stuff that you can use to generate leads manually to make it quicker
for you but if you have any kind of budget it was all their 13 pounds to generate 100 leads if
you have any kind of money to spend whatsoever lead generation should be the thing you Outsource
straight away I know agency owners are making one 2K a month and still say to me hey Jordan lead
generation is an issue for me the message from YouTube there might have been some of you that
are watching this right now but you need to change your mindset around lead generation and realize
that it's something that you should pay out for very very quickly because lead generation should
not be a bottleneck in any of your businesses the hard work is in the Outreach when you're sending
your emails when you're sending in DMS when you're cold calling when you're running ads whatever
that is whatever however you then utilize those leads that is the time consuming part that's the
thing that takes all of the work lead generation should not be a bottleneck so get it in your
head that as soon as you can afford to do so and I believe that most of you watching this cam
you should Outsource lead generation through so software or through human now what we do in our
agency the affluent agency we reach out to 500 New Leads every single day if you don't know
I own a marketing agency will generate over 50 million in return on investment for our client
we've made a few mill ourselves and we sign up five clients in the first it's actually a 10 for
March recording this and the first five days of this month though we sign up five clients a client
every single day and we do this through consistent Outreach we reach up to 500 new companies New
Leads every single day and to generate that Monumental amount of leads we use a combination of
software to generate the initial list and then we send it out to our lead generation team out in
India who then go and qualify that list enrich it and get all the mobile numbers and so on and
so forth so we have all the contact details that we need now I think it's important to introduce
that human element of lead generation as well when you can afford to do so because if you just
use software like Apollo for example then you're going to be reaching out to the same leads as
absolutely everybody else and Apollo just uses information like LinkedIn but there's so many
other companies out there business owners that aren't using platforms like LinkedIn and if you
don't use manual lead scrapers and Lead generators to find those companies then you're never
really going to be tucking into that hot pool or that blue ocean pool of leads that other people
aren't reaching out to because they're only using software sweet guys that's more than enough for
you to get stuck into if you want to learn more lead generation strategies and how to actually
reach out to those companies and sign them up for your business click Link in description check
out the academy and we'll see you all soon cheers