The Best Lead Generation Strategy For 2024 (Tutorial)

I'm going to show you how to generate hundreds 
of qualified B2B leads in minutes regardless   of your Niche or location now if you don't know 
what lead generation is pretty self-explanatory   we're generating leads for your business these are 
potential customers that you can then sell your   products or services to so let's get into it so 
this is a recent lead list that I generated around   200 leads in here took me less than half an hour 
and I did this for a live cold calling video on   YouTube on behalf of one of the marketing agencies 
that I Mentor so you can see we've got decision   maker Title Here name last name company and email 
and phone number so we can actually contact these   guys and it didn't take me much time at all I'm 
going to show you three different ways that you   can generate leads depending on your experience 
level and depending on your budget when you're   first starting a business you might not have 
much money to spend you might not want to pay   for softwares or pay people to generate for you so 
you're gonna have to do this manually and one of   the great tools that you can use is Google Maps 
funnily enough so let's say I'm doing this for   aesthetic clinics one of the things that I would 
do is I would literally just type in Aesthetics   clinics you can do this for any Niche on on Google 
and here we've got a massive list of companies   huge list so we can work through this list we 
can go on the website and we can then go look for   information so you'd want to make sure that you 
have a spreadsheet somewhere this can be on Google   Sheets it's nice and easy with first name last 
name title company name website email and so on   and so forth any information that you want to be 
gathering which is relevant for your business so   when we actually open up that website we can go on 
about us and we want to try and find out who the   decision maker here so here we have Dr Ryan Taylor 
there we go so we would go over we would copy and   paste this website put it on our lead list we've 
got Ryan Taylor we know this is the person we're   going to try and call okay and we're going to take 
a phone number from the contact details page on   here as well or even on Google you can see we've 
got the phone number then we're going to say hey   you're going to speak to Ryan please if we're 
calling them up if you want to email them and   so on you can just follow a different strategy 
cool and it really is that simple and you want   to do this you want to smash through this list 
and keep working through there on any of these   businesses that are qualified looking at the 
about page if you can't find them on the about   page then just search business name and then 
owner on Google and you might be able to find   them on LinkedIn or somewhere else okay so that 
is the manual way of generating leads it's going   to take you on average five minutes to generate a 
lead get them on your spreadsheet okay do all your   lead generation in one bulk sitting don't lead 
generate and then reach out to them okay don't   alternate get all your leads and then reach out to 
them afterwards so that's the manual way of doing   things if you guys aren't here for that right you 
want the hack so let's look at some tools a really   good tool for B2B is apollo.io now what Apollo 
does is it trolls websites like LinkedIn to find   decision makers for you to reach out to so let 
me just log into this right now so you can have   a look how this actually works this is actually 
a tool that I use to generate that massive list   of Aesthetics clinics so I'll show you the list 
first of all so we go search people we've got   Aesthetics and I zoom in here okay so we've got a 
long list of leads here all these different people   that we can contact we've got the company name 
we've got the the contact name and it's really   important Navy generating leads you are doing 
it for the decision maker right you never want   to be reaching out to leads if you don't have a 
decision maker you might as well just not reach   out to them at all okay so we've got this long 
list of leads and we've got the criteria on the   left hand side now the things that I'm looking 
for here are first of all the job titles so we've   got owner founder director or c-suite c-suite 
is simply whether they're a c-level executive   we've got a location because I'm looking United 
Kingdom we've got employees one to ten or 11 to   20.

So I don't want these to be small companies 
because this is a new start marketing agency is   going to be providing Facebook ad Services 
you don't want them to be big companies and   then we've got industry keywords so aesthetic 
Botox dermal Dental excluding Dental I didn't   want this to be Dentistry I just wanted it to be 
Aesthetics clinics and we've got some Industries   there as well and that literally is all we have 
here to generate this big list of leads and if I   want I can just click this I can hit select all 
people and I know I can go and Export that list   of leads here and then I can simply upload them 
onto Google and play around with them let me do   another list here though so you can actually see 
this in action so we go search people and they do   a new search let's say we want to reach out to gym 
owners or Fitness business owners so we're going   to do job titles again let's do the this kind of 
owner I'm going to do founder Maybe Just Fitness   brand owners in general maybe it's e-commerce see 
sweet CEO managing director you know all the top   kind of ones cool that'll do for job titles let's 
do location I'm gonna do United States for this   one you want to be starting local first of all 
if any of you watching this other agency owners   or aspiring agency only to start local with your 
local area or local country at least but do your   local area and then build outwards employees I 
don't want these to be big companies let's keep   them nice and small in fact I'm going to get 
rid of 11 to 20 because there's some massive   companies loads of companies there in just 
one to ten and Industry keywords here we go in the string keyword advanced settings okay 
include keywords gym okay look at all these   gems level myth best used gym equipment Gym 
Bro tactile okay it's a born Fitness Okay so   we've got loads of gyms here literally gym owners 
CEO founder Executives cool well 2 100 leads here   we can go and we can select all of those now I 
think that Apollo has variety of different pricing   structures I think you can pay like 30 a month is 
the absolute minimum but you can manually select   all of these so you can pay a little bit more than 
that and then you can select everybody on the list   and you have the privilege of doing so all in 
one bowl and then you can just hit export and all   you're going to want to do is want to go through 
each of those websites and make sure that they   are actually qualified okay what you don't want to 
do is when using a tool like this is just go ahead   and just take every lead and blindly reach out to 
them you want to make sure when you get them on   your list you are then qualifying if you hold the 
command button if you're on Mac you can hit these   button you can hit website website website website 
it will open them all up on tabs and you can just   make sure it's the kind of company that you want 
to be reaching out to so there's literally two   1000 leads there generated in under five minutes 
what else can we do now another thing actually   if you do generate if you do to export that list 
of 2000 leads another thing that you need to be   able to do is actually find the mobile numbers 
okay so this is very important because not all   business owners will be easy to reach pretty 
much all business owners will be easier to   reach on their mobile phone in fact I don't know 
why I'm saying that everyone will be easier to   reach on their mobile phone so if we can generate 
or find mobile phones online and you can find them   in various different places then we absolutely 
should try and do that it's going to take you a   lot of time to try and do that yourself so I would 
recommend paying somebody else to do this on your   behalf so let's say we just generated that list 
we exported that list 2100 businesses we then went   through it and we filtered and made sure they're 
all qualified and they're the kind of companies   we want to reach out to I would then recommend you 
going over to Fiverr and paying someone in a lead   generation Department to do lead qualification or 
lead generation will probably be better you could   pay any of these guys and make sure you're looking 
for people with good reviews you can pay any of   these guys to go ahead and enrich your leads so 
they're going to take you that list of leads and   you're going to send them instruction you're going 
to say hey can you go and try find Mobile numbers   for all of these business owners especially if 
you're cold calling right if you're call if you're   not emailing and dming it doesn't it's not really 
relevant but if you're cold calling you really   want to make sure you try and find some mobile 
numbers but it's not the difference between you   getting business or not it's just going to make 
it a lot easier for you pay someone on here to   go look and see if they can find Mobile numbers 
they'll troll the internet they'll be out there   and normally these guys work in kind of third 
world countries so they work for a lot cheaper   than you would have to pay someone native to your 
country okay so you can pay anything from 30 cents   to 50 cents for a qualified mobile phone number 
by sending them over to these guys but on the flip   side to this let's say you don't have the budget 
for Apollo let's say you don't want to be using   a software right now and you're just starting out 
I think there is so much Merit in paying someone   if you have a small budget to generate for you as 
soon as you have the budget to do so so you could   in theory just pay one of these guys to generate 
a whole list of leads for you instead you don't   even have to use Apollo you don't even have to use 
Google Maps instead you could just say hey look   can you get me a list of UK Aesthetics clinics 
and they'll go do the rest for you or you can give   them a helping hand you can tell about so many 
different ways that you can generate leads right   I literally teach 15 ways you can generate leads 
in our mentorship program the affluent Academy if   you're an agency owner you should check it out 
I'll put a link in the description let me go   through this looking at Aesthetics clinics let's 
see if I can find a list of aesthetic clinics oh   here we go hang on what's that what Clinic top 10 
set of clinics look at this this is a database of   aesthetic players 943 aesthetic clinics in the UK 
look at that so you could take this website and   you could send it to one of these guys on Fiverr 
you could pay as little as 100 leads for 13 pounds   right nothing and out of 100 leads I know I could 
generate at least five meetings from cold calls so   you could send this website to early generator 
lead Scraper on Fiverr and they will then go   and look at all these companies and they'll find 
and even here look we've got the business owners   faces or on most of these look at these guys these 
business owners faces are here so we're going to   find a business owners names Dr Raj and then the 
lead Squad book and go and generate all of these   leads from this website from an input and you can 
do this for anything right let's just say you're   working in I don't know Brick Layers UK okay it's 
a labor check a trade great website check a trade   is a website where you can literally find that 
plumbers lecturers roofers Builders you can go on   this website go for a category copy and paste that 
send it to Elite generator and again they would   scrape information that you've given them so you 
can control the quality of the leads you're asking   to be generated now I'm gonna go back over to this 
cam now it's funny because I can't count how many   times I've had conversations with business owners 
mainly agency owners because they're the companies   that I Mentor in our education business I can't 
count how many times I've had agency owners come   up to me and say Jordan my biggest bottleneck 
right now is leads well I can't generate enough   leads for my business but that's the easy part I 
that's literally the easy part and sure it takes   a long time if you do it manually and there are 
lots of different hacks and stuff that you can   use to generate leads manually to make it quicker 
for you but if you have any kind of budget it was   all their 13 pounds to generate 100 leads if 
you have any kind of money to spend whatsoever   lead generation should be the thing you Outsource 
straight away I know agency owners are making one   2K a month and still say to me hey Jordan lead 
generation is an issue for me the message from   YouTube there might have been some of you that 
are watching this right now but you need to change   your mindset around lead generation and realize 
that it's something that you should pay out for   very very quickly because lead generation should 
not be a bottleneck in any of your businesses the   hard work is in the Outreach when you're sending 
your emails when you're sending in DMS when you're   cold calling when you're running ads whatever 
that is whatever however you then utilize those   leads that is the time consuming part that's the 
thing that takes all of the work lead generation   should not be a bottleneck so get it in your 
head that as soon as you can afford to do so   and I believe that most of you watching this cam 
you should Outsource lead generation through so   software or through human now what we do in our 
agency the affluent agency we reach out to 500   New Leads every single day if you don't know 
I own a marketing agency will generate over 50   million in return on investment for our client 
we've made a few mill ourselves and we sign up   five clients in the first it's actually a 10 for 
March recording this and the first five days of   this month though we sign up five clients a client 
every single day and we do this through consistent   Outreach we reach up to 500 new companies New 
Leads every single day and to generate that   Monumental amount of leads we use a combination of 
software to generate the initial list and then we   send it out to our lead generation team out in 
India who then go and qualify that list enrich   it and get all the mobile numbers and so on and 
so forth so we have all the contact details that   we need now I think it's important to introduce 
that human element of lead generation as well   when you can afford to do so because if you just 
use software like Apollo for example then you're   going to be reaching out to the same leads as 
absolutely everybody else and Apollo just uses   information like LinkedIn but there's so many 
other companies out there business owners that   aren't using platforms like LinkedIn and if you 
don't use manual lead scrapers and Lead generators   to find those companies then you're never 
really going to be tucking into that hot pool   or that blue ocean pool of leads that other people 
aren't reaching out to because they're only using   software sweet guys that's more than enough for 
you to get stuck into if you want to learn more   lead generation strategies and how to actually 
reach out to those companies and sign them up   for your business click Link in description check 
out the academy and we'll see you all soon cheers

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