Lead Generation Tutorial for Beginners: Get More Leads & Close More Deals
If you're a business development professional
working in marketing or sales and you're new to lead generation then this is the video for you
today I'm teaching you all about generating leads the right way so that you can create more interest
for your company and ultimately close more deals Hi I'm Jeremy and welcome back to B2B
Sales and Lead Generation with UpLead in today's video you'll be learning everything you
need to know about the basics of lead generation for business development let's get right to it so
what is lead generation anyway well it's formally defined as the operations that result in finding
potential customers and convincing them to buy your company's products or services basically it's
just reaching out to people who might eventually turn into clients or sales a lot of businesses do
this by using social media paid ads or just plain old cold calling and emailing business development
professionals are the main people who use lead generation and especially folks who work in B2B
or Business to Business companies finding a lead and following through with it to the point
of generating a sale means going through the process of prospecting and collecting the right
data the ultimate goal is to give your prospects enough reasons to become paying customers but why
is it so important for B2B companies to do lead generation in a nutshell businesses only work when
they have customers and customers are only created when there's a plan to bring them in any good
plan will continually turn leads into prospective customers and prospective customers into customers
the best way to continually turn that cycle is to find the right people who you can only find when
you collect the right data that's where lead generation software comes into play which I'll get
to in a second but first make sure you like this video subscribe to our channel and turn on the
notification bell we have so many upcoming videos that will teach you even more about generating
leads B2B sales basics time effectiveness strategies navigating UpLead and more by now I'm
sure you're dying to know how to generate leads the most effective way and the strategies that
you should use well first of all you need to know exactly who you're trying to attract to your
business in other words creating what's called a customer persona creating an accurate and reliable
persona means checking your data like who visits your website what their demographics and interests
are how they're finding your company what problems they're looking to solve by using your products
or services and where they go when they're looking for solutions this is the jumping off point
since it sets the scene for figuring out who you're catering to at this stage it's helpful to
start using a lead generation prospector platform in order to see how big your target audience is
and start building our prospecting lists for use in the next step you can even segment out your
different personas and build lead lists for each the next step is to create content that will help
your potential customers learn who you are the best strategy is to create a roadmap for how you
might convert a lead into a sale some of the most effective things to do at this stage are to create
cold call scripts email and proposal templates newsletters and even product tours and
presentations you can tailor the content to individual leads using everything you've learned
about them and how they do business I do want to talk about cold outreach a bit more here cold
outreach is a core part of reaching more leads and getting more sales when doing cold outreach
like email having accurate info and updated data on your leads is super key so you don't waste time
emailing the wrong people or people who've left the company that's why it's important to get your
lead info from a reliable source like UpLead also if you're cold emailing we recommend building
out an automated multi-touch point email flow so you can reach more people with less work we'll
dive deep into cold emailing in a future video so make sure to subscribe once you have your content
and your lead lists together you need to put it into play so that you can start attracting traffic
so for example phoning in or sending a customized engaging pitch to the specific customer you're
targeting we recommend writing targeted cold email copy for each industry so it's more personal
and relevant to your lead plug in your targeted lead lists into your emailing system and boom
off to the races also this is the phase where you're leveraging your LinkedIn network to get
in touch with people who fit your target audience and creating paid ads that will find potential
customers even when you're off the clock if they responded to your outreach take them through the
content that you prepared like a discovery call a pitch call or a demo if they're ready to sign
then great if not keep them in the funnel and provide helpful materials that may get them to
convert later on add the lead to your email list so that you can reach out occasionally and
maybe even when they're ready to purchase for example finding out what they can get use out
of like a specific coupon a template or an eBook sending them something of value can often sway
potential buyers to your product or services this is also another good time to engage with them
on LinkedIn when you're confident enough to close the sale you need to make sure you're approaching
them at the right time targeting and retargeting them occasionally not coming across as pushy
and answering all of their questions can work wonders closing deals takes nuance refinement and
confidence so make sure you're fully prepared when you're getting ready to make a sale we'll have
future videos that go deep into each part of the sales process including our tips for closing the
sale so subscribe and hit the bell now that you're ready to get started in your lead generation
process you might be feeling a bit overwhelmed at the amount of data you need to collect on
potential clients and how much outreach you need to do but that's actually the easy part thanks
to UpLead because the best way to generate leads is to buy them from a lead providing service
just like ours our Prospecting Tool makes it unbelievably simple to find and contact leads
we give you the maximum number of reliable sales leads to minimize your wasted time in the search
and the sales process you get access to over 95 million professional profiles which you can filter
by things like industry sales revenue location and over 50 more specific criteria that way you
can find the leads that are the most likely to convert to sales download their data and cater
to their wants and their needs we're different from other lead generation platforms because
once you find leads with the Prospector the contact info is verified in real-time it doesn't
just save you from having to deal with bounced emails and wrong numbers but it gives you more
confidence in who you're reaching out to we also have an Intent Data feature where we can find
leads who are actively searching for a solution like yours cool right if you want to learn more
about us you can watch our video About UpLead to learn the ins and outs of the plans we offer the
Prospector and all our other tools and filters if you want to get started with a free trial or book
a demo you can use the link in our description or head directly to uplead.com/youtube today and
don't forget to like this video subscribe to our channel and hit that notification bell so
that you never miss when we post a new video if you have any questions leave them down below
and I'll get back to you right away thanks so much for stopping by our channel guys I'm really
excited to see you guys in the next video bye
