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Lead Generation Tutorial for Beginners: Get More Leads & Close More Deals

Lead Generation Tutorial for Beginners: Get More Leads & Close More Deals

If you're a business development professional 
working in marketing or sales and you're new   to lead generation then this is the video for you 
today I'm teaching you all about generating leads   the right way so that you can create more interest 
for your company and ultimately close more deals   Hi I'm Jeremy and welcome back to B2B 
Sales and Lead Generation with UpLead   in today's video you'll be learning everything you 
need to know about the basics of lead generation   for business development let's get right to it so 
what is lead generation anyway well it's formally   defined as the operations that result in finding 
potential customers and convincing them to buy   your company's products or services basically it's 
just reaching out to people who might eventually   turn into clients or sales a lot of businesses do 
this by using social media paid ads or just plain   old cold calling and emailing business development 
professionals are the main people who use lead   generation and especially folks who work in B2B 
or Business to Business companies finding a lead   and following through with it to the point 
of generating a sale means going through the   process of prospecting and collecting the right 
data the ultimate goal is to give your prospects   enough reasons to become paying customers but why 
is it so important for B2B companies to do lead   generation in a nutshell businesses only work when 
they have customers and customers are only created   when there's a plan to bring them in any good 
plan will continually turn leads into prospective   customers and prospective customers into customers 
the best way to continually turn that cycle is to   find the right people who you can only find when 
you collect the right data that's where lead   generation software comes into play which I'll get 
to in a second but first make sure you like this   video subscribe to our channel and turn on the 
notification bell we have so many upcoming videos   that will teach you even more about generating 
leads B2B sales basics time effectiveness   strategies navigating UpLead and more by now I'm 
sure you're dying to know how to generate leads   the most effective way and the strategies that 
you should use well first of all you need to   know exactly who you're trying to attract to your 
business in other words creating what's called a   customer persona creating an accurate and reliable 
persona means checking your data like who visits   your website what their demographics and interests 
are how they're finding your company what problems   they're looking to solve by using your products 
or services and where they go when they're looking   for solutions this is the jumping off point 
since it sets the scene for figuring out who   you're catering to at this stage it's helpful to 
start using a lead generation prospector platform   in order to see how big your target audience is 
and start building our prospecting lists for use   in the next step you can even segment out your 
different personas and build lead lists for each   the next step is to create content that will help 
your potential customers learn who you are the   best strategy is to create a roadmap for how you 
might convert a lead into a sale some of the most   effective things to do at this stage are to create 
cold call scripts email and proposal templates   newsletters and even product tours and 
presentations you can tailor the content to   individual leads using everything you've learned 
about them and how they do business I do want to   talk about cold outreach a bit more here cold 
outreach is a core part of reaching more leads   and getting more sales when doing cold outreach 
like email having accurate info and updated data   on your leads is super key so you don't waste time 
emailing the wrong people or people who've left   the company that's why it's important to get your 
lead info from a reliable source like UpLead also   if you're cold emailing we recommend building 
out an automated multi-touch point email flow   so you can reach more people with less work we'll 
dive deep into cold emailing in a future video so   make sure to subscribe once you have your content 
and your lead lists together you need to put it   into play so that you can start attracting traffic 
so for example phoning in or sending a customized   engaging pitch to the specific customer you're 
targeting we recommend writing targeted cold   email copy for each industry so it's more personal 
and relevant to your lead plug in your targeted   lead lists into your emailing system and boom 
off to the races also this is the phase where   you're leveraging your LinkedIn network to get 
in touch with people who fit your target audience   and creating paid ads that will find potential 
customers even when you're off the clock if they   responded to your outreach take them through the 
content that you prepared like a discovery call a   pitch call or a demo if they're ready to sign 
then great if not keep them in the funnel and   provide helpful materials that may get them to 
convert later on add the lead to your email list   so that you can reach out occasionally and 
maybe even when they're ready to purchase   for example finding out what they can get use out 
of like a specific coupon a template or an eBook   sending them something of value can often sway 
potential buyers to your product or services   this is also another good time to engage with them 
on LinkedIn when you're confident enough to close   the sale you need to make sure you're approaching 
them at the right time targeting and retargeting   them occasionally not coming across as pushy 
and answering all of their questions can work   wonders closing deals takes nuance refinement and 
confidence so make sure you're fully prepared when   you're getting ready to make a sale we'll have 
future videos that go deep into each part of the   sales process including our tips for closing the 
sale so subscribe and hit the bell now that you're   ready to get started in your lead generation 
process you might be feeling a bit overwhelmed   at the amount of data you need to collect on 
potential clients and how much outreach you need   to do but that's actually the easy part thanks 
to UpLead because the best way to generate leads   is to buy them from a lead providing service 
just like ours our Prospecting Tool makes it   unbelievably simple to find and contact leads 
we give you the maximum number of reliable sales   leads to minimize your wasted time in the search 
and the sales process you get access to over 95   million professional profiles which you can filter 
by things like industry sales revenue location   and over 50 more specific criteria that way you 
can find the leads that are the most likely to   convert to sales download their data and cater 
to their wants and their needs we're different   from other lead generation platforms because 
once you find leads with the Prospector the   contact info is verified in real-time it doesn't 
just save you from having to deal with bounced   emails and wrong numbers but it gives you more 
confidence in who you're reaching out to we also   have an Intent Data feature where we can find 
leads who are actively searching for a solution   like yours cool right if you want to learn more 
about us you can watch our video About UpLead to   learn the ins and outs of the plans we offer the 
Prospector and all our other tools and filters if   you want to get started with a free trial or book 
a demo you can use the link in our description or   head directly to uplead.com/youtube today and 
don't forget to like this video subscribe to   our channel and hit that notification bell so 
that you never miss when we post a new video   if you have any questions leave them down below 
and I'll get back to you right away thanks so   much for stopping by our channel guys I'm really 
excited to see you guys in the next video bye

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