Lead Generation Marketing Playbook: Traffic Source and Process of Driving Traffic (2 of 5)
hey my friend how you doing. Chris Njigha hear
from ChrisNjigha.com and in this very exciting episode part 2 of our lead
generation marketing playbook we are talking about lead generation
process alright in other words hey wondering how you're gonna start getting
people to see your stuff when it's gonna be when you choose a traffic source and
you start driving traffic alright so stick around we're gonna get right down
into it so hey if you haven't already hey
definitely give this video like alright definitely subscribe to the channel
don't forget to hit the bell as well – so you can be notified whenever I
release new videos on the generation in the next video on the lead generation
marketing playbook series all right I'll decide to help you generate more leads
get more sales and your business because if you haven't known already you will
know about it and all these the video series the haters channel is all about
empowering you the home-based entrepreneur the mindset and the
marketing skill sets they get rise out I start getting you that breakthrough
you're deserve alright alright so let's get right down into it alright so as we
mentioned this is the video – on the lead generation marketing playbook
series alright helping you start to put put together the components that you
need for a potent lead generation offense alright generate more leads more
sales and your business whatever businesses you have alright so the
process starts first with choosing a traffic source alright and then driving
traffic okay so the big thing is and we mentioned use when you talk about
choosing a traffic source the most most likely gonna do social media why because
it's simple its easiest to get started with ready to be capable and once you
run the process of that particular platform social media platform and a
master date you can really start generating a whole lot of leads a whole
lot of leads for your business alright but me one of the biggest challenges and
the biggest trucks I know this hit me too that I have to tell you about when
you choose your social media platform is this this is the biggest mistake most
people make and that is the idea that they have to be on all the social media
platforms all at one time okay and then we they see a new training from a new
trainer coming out a new guru got a new training on on this platform and
Instagram they're like oh I got to do an Instagram and then they started an
Instagram they're not even on it for a couple weeks right someone comes up with
something about Facebook and Facebook ads that's just you've gotta have it
they jump over here right and they jump to YouTube and then chill to Twitter and
then jumping everywhere and what happens when you're a jack-of-all-trades you are
a master of none my friend and in this series lead
generation marketing playbook is about helping you attain mastery really that's
what it is mastery over the lead generation and only way to achieve that
is to focus your energy in one place on one platform and stick with it to start
getting results and I mean like 10 15 to 20 leads per day every single day that's
how you know you've achieved some degree of mastery okay so that's my biggest
recommendations to use the pick one and go with it right so the next part is is
choosing the platform okay so I'm gonna go through three of them right now that
are really good that are pretty good platforms you can start off with to
start generating leads and get sales in your business now right now we're on my
youtube channel right and so as you can see on my youtube channel I've got you
know a pretty good set amount of videos on here that I've been doing alright I
think YouTube is a excellent place to start generating leads right because hey
are you utilizing video which is a huge medium right now if you're like well I
don't like doing videos then that's a whole nother topic but I what I can tell
you is that the majority of people interact and do really well and more
likely to engage with you you do opt-in to your list get on your email list and
buy your stuff they've seen you on video okay so that's why I like YouTube
classic it's number two search engine in the world right so right of course
you're gonna get traffic from that so it's one of the morning good places to
start so let me give you my three-step process for it just for taking advantage
and really utilizing YouTube and the most effective manner okay the hope you
get started first one is keyword research okay I really can't emphasize
this enough about how important it is to do keyword research now what is keyword
research essentially it's your ability to is searching the marketplace for a
particular niche and finding out what keywords people are using to to find
what they're looking for right so YouTube is a search engine people use it
to search for things so if you're in a particularly make you want to know what
those keywords they're using to search for what they're searching for so you
can intercept that with answers and to their questions
then hey you know what she's by the way check out this this this great offer
that I got where you couldn't that can also help you with your problem if that
makes sense too often people start doing videos
which is cool it's good that's a good thing you know it's a great tool to do
videos but then they start doing videos about just anything and whatever and
then they put some on YouTube and then nobody watches them and then they don't
generate these and then then they don't make any sales and they don't not
recruiting anybody into the business and then they're quick right and all because
the very beginning you didn't talk about people what people actually wanted to
talk about so keyword research is important you want to dive more into it
I have a whole playlist series on keyword research on my youtube channel
that you can check out ok so but I'll give you a quick crash course on how you
can do that the first thing is is that as getting a keyword research tool
that's helpful one of the ones that you can use is Google Keyword planner ok so
you can definitely use that um another one that is really really good is
YouTube's search bar I mean just going on the youtube search bar you can find
out what's going on because what's interesting is let's say we're talking
about YouTube marketing right and you want to start generating leads from
YouTube marketing well you see YouTube marketing is is a keyword is a key word
here that people that you can put in but notice all these other keywords that are
here right all these keywords are phrases that people are actually
searching for when YouTube gives you this this automatic completion it's
basically telling you – hey people are also searching for YouTube
marketing 2018 and youtube marketing strategy YouTube marketing tutorial like
that's a thing that people are searching for so this I mean YouTube is giving you
all the information here to help you figure out what you should be doing and
how what direction you should take your videos another little really awesome
tool that you must have and I recommend is a tool called keywords everywhere
essentially keywords everywhere is a tool it's a it's a 20 call it's a
plug-in kind of not plug-in but like a browser thing that you could put on your
browser bed add add-on type of thing that helps tell you like the
the amount of searches from each of these keywords so you can see these
numbers here you see these numbers it's basically telling you hey this is how
many people are actually searching for this keyword per month it's a great tool
it's free you definitely want to take it take advantage of that it's called
keywords everywhere this is actually it right here you can see it you can see it
here and this is what it looks like when you put it on your browser okay so
that's something you definitely want to have uh then the next step to is keyword
placement so what that means is once you decide on your keyword you definitely
want to make sure that you put it in three major places as a matter of fact
I'll give you an example with this particular video right here okay so I'll
just click on here and then I will pause it right now let's say in this
particular example the keyword here is affiliate marketing you know flip
marketing I think it was a flip marketing blog right or affiliate
marketing blogger so as you can see the keyword is in the title okay you must
make sure that you have it in your title number two the keyword needs to be in
your description as well you see this description here
I immediately usually just put it right here so you want to make sure this at
least in the first top three o'clock lines of your description of your video
because that's part that's really important in the optimization of your
video okay and the optimization this is what's called on-page optimization so
that YouTube is like okay can associate your video with this particular keyword
and then make it so that it shows up in the rankings more likely to show up all
right and then the other thing is that you also want is you also want to make
sure that you have it in your video tag so you can see video tags here I put it
through your marketing blog right so you just knee it for the marketing for
bloggers do you see that there oh well actually you can't actually see it
noticed it let's take this out the way BAM okay right so right here julia
marketing blog and feely marketing bloggers okay that's how you can see
that's the deaths uh you can see the sue now you can see where the keywords are
so you definitely wanna make sure that is in your title description and time
okay and then step three is generating the leads with videos and how do you do
that it's a call to action you must have a call to action
always always always as much as possible but always really write a call to action
is basically telling people what they should do next for you in your video
they've watched these valuable content value a piece of content about how to
make money with your affiliate marketing blog what do I want them to do next you
want to have a call to action you also could put that call to action
in your description here as well right another nice little place that you can
put it is in your as a pinned comment right here I'm giving them a call to
action to subscribe to my to my youtube channel
she definitely want to take a page of those opportunities and this is really
how you generate leads with your videos alright so another place that you can
generate leads on different other social media platform to drive traffic right
and get your how the traffic source is Facebook alright Facebook is awesome
it's great because why there's a lot of people there all right almost two
billion people using Facebook on a monthly basis so that's a lot of people
which means your targeted specific marketing people you want to talk to is
on Facebook okay so you definitely want to make take advantage of one place you
can do that is on your social media on your main profile right here right so a
neat trick that I learned to help generate leads off your Facebook profile
is this remember facebook is about connecting and meeting people people are
always sending friend requests and things like that so when they send a
friend request usually they want to know a little bit more about you and what
you're doing and what you're up to right cuz Facebook is just like a snoot fest
for a lot of people they just Snoopy you just want to know what you're doing and
what you're up to another a great way to take advantage of that and generate
leads from that base simply is to make sure that you have a link that you that
is in your cover profile cover photo so if I click right here you can see this
photo of my band because that's you know that's that's that's that's why I do
what I did right and then up here you can see hey what I do I say lifestyle
watch for the marker man if you want to learn how to create a
life freedom and choices with your family
and you as you please this is my best recommendation I put a link here it
takes them to like basically will take them to like a capture page where I can
generate leads yes okay that's so you definitely take advantage of that if you
have a facebook business page you want to do the same exact thing to put it in
that description put a link there so you can generate leads there because people
are visiting it and taking a look at it anyway so you might as well meet them
where they're looking all right another thing that you want to do is that when
it comes to posting content you want to post the kind of content that will
attract the type of people you actually want to work with your perfect prospect
right then that means posting our roofer I recommend posting content that's like
that's more motivational and/or you know one of my best tricks that I that I
learned is your fat file and basically what that is is making a list of five
things that are really important to you that you want to talk about and talking
about those things and rotating through them so you can pick my fat 5 could be
family football you know business you know personal development and you know
working out Fitness right because I can do those things so that your profile
looks like you're a real person and not just some business entity that is trying
to sell people stuff right you want to look real so you just
promote the type of content and you get more engagement interaction when you do
that ok another thing is then you want to create
so if you're posting something let's say you post something more businessí and
you don't want to get Pete you don't want people who are your family and
friends list to see you with that stuff could maybe you come to the conclusion
that they're not your target market and then really nice trick is that when
you're posting whatever you're posting let's say I'm posting here you can
actually go here and and instead of posting it to friends you can create
lists specific list of people that will see who that will actually see your
content so for example you come here I can say specific friends right right and
you can create Alice if ik list of people that will see it like let's say
you just want people or you know businesspeople that did you
know more businesspeople you can create a list just that add all those people
into that list and be able to follow up with them specifically and posted them
specifically so that they're the only ones who see that content on their
profile went from your page right so it's a really good way if you kind of
don't want to mix up your business with your professional life for your family
and friends and things like that so that's that's another thing that you can
take advantage of Facebook groups is obviously another option that's really
really powerful as a matter of fact I think it's the most powerful thing you
can do right now is creating your own Facebook groups because right now we
know that Zuckerberg is all about all about Facebook groups right now it's all
about bringing the communities together and and and and driving communities
together so you might as well create a Facebook group you can create it based
on anything you want and be able to create valuable content and places where
you can bring people along into into your group and that's another great way
to share content and generate leads as well because obviously you could create
a post here and like I've done here put a link here to get leads for your
business see how that works and the great thing is you control everything
that's going on in the Facebook group as well as it's not limited 5,000 friends
like your profile is there's a lot of advantages of course if we want to run
ads you want to create a facebook business page as well so you can see if
your business page this is the only way you'd be able to generate leads by by
doing paid advertising if that's something you're going into I don't
recommend doing it in the beginning though okay and so then the last source
of traffic for you that I recommend that you could take a look at or driving
traffic a social traffic to get we can deliver valuable content to people and
doesn't generate leads through with a consistent traffic source its Instagram
you know I'm not gonna lie to you I haven't really been using Instagram that
much particularly for me it wasn't I just have it but I'm a man I mean let me
tell you Instagram is a powerful powerful medium right now for generating
leads one of people are you 1 billion people are on the platform
every month now it is what makes it interesting is that people are used to
being promoted to and prop buying products and services often Instagram
now so it's like the perfect platform if you're an entrepreneur you're a
lifestyle marketer you like to showcase life style you'd like to do things like
that it's the perfect platform now what can
you post on Instagram to drive traffic to get leads to your bits here to your
business well post motivational approach right I
just love doing this cream motivational quotes you can post those here and get
engagement um another thing you can do is posting results right like let's say
for example you have results of me people that's one thing that you should
never dine yourself on is hey I you generated your first lead and people
will down themselves instead of being grateful for having generated that
firstly they say well it took me a zillion years to generate that lead
hey you should not do that you should celebrate all your victories every
picture that you have celebrating it with enthusiasm and post it and let
people know because there's someone out there who doesn't have the victory that
you just had and will follow you follow you and work with you because you
generate demonstrating that you can generate and is one neat because they
haven't been able to do it I'm telling you do not be afraid to share your
success stories share their results because it is a powerful powerful medium
to engage people and get people following you and generate leads and get
more cool to cells in your business all right another one examples that I got
interviewed by Voyage Houston magazine and I posted actually that was an
article right here and got engagement you know so definitely want to do that
on one of the best places to get your leads well really the only place it's
right here you buy own right so creating a nice little bio who you want and what
she do and how you can help people right and then put a link here to generate
leads alright and it is pretty much as simple as that so I hope you enjoyed it
hope that hope that makes sense alright that's it right there
this is basically this video to our our new generation marketing playbook right
the process of generalizing and using a traffic source and driving
traffic okay that's it's extremely important to get to get eyeballs on your
offers to get eyeballs on what you're doing so that you can start generating
those leads no traffic no leads okay so I hope you enjoyed hope this was helpful
gave you some ideas if you did hey definitely give this video a like and
subscribe to the channel and oh by the way hey stick around for the next video
that's coming up soon coming up Wilson back side all right
about it we're gonna talk about the third part of lead generation marketing
playbook and that is getting these leads creating and generating the leads right
and then building your email list from those leads really powerful very
exciting can't wait you know once you once you put this process together you
start catching these leads and and following up with them and building your
list that's the exciting part the very language is fun so stick around for that
video that's coming up and all by the way too and my number number one
recommended recommended system for marketing and getting your marketing
gang up and putting this all together I'll put that inscription as well check
out our check that out – all right so hey this video right here is been on
lead generation marketing the Clerc book series right the hague ought to get your
lead gen bits offense going hope you enjoyed it until the next exciting
episode be blessed stay hungry I see you on the next one bye now
