Introduction to Lead Generation Tools
Hey there, my marketer friends. I’m Alex, and this
means you’re watching the SendPulse channel. Today we’ll be talking about how to use lead-generation
tools for your business to grow like a beanstalk. First of all, let's talk about what lead
generation software actually does. It's a tool that helps businesses find potential
customers who might be interested in their product or service. So, basically, it's like
a matchmaker for businesses and customers. The other day, I encountered a red flag
lead generation tool. I received an email from some unknown marketer offering to
buy mailing lists of leading marketing platforms.
This left me dumbfounded!
Could this be that there are marketers who really think that purchasing mailing
lists is still a good marketing strategy? Then I looked at statistics. A recent
Hubspot survey states that around 35% of marketers consider lead generation
their priority for the upcoming year. This kind of explains why mailing
list purchases are still a thing. Some marketers choose to go the easy
way while meeting their primary goal. But this is not what contributes
to your marketing in the long run. Let’s divvy up the stages of a
natural lead generation process. First, you attract traffic, in other words,
users to your website, through SEO content, social media, sponsored content,
or networking at offline events. The next stage is getting users’ contact
data, like email addresses or phone numbers. You can do it by offering first-order
discounts, free services or trials, samples, running free webinars, surveys,
and quizzes, or asking for product reviews. This is when you get leads.
Next comes the stage of nurturing your leads, meaning you educate them about
your brand, show your values, and encourage them to stay and do business with you.
Imagine Jehova's Witnesses knocking on your door uninvited, trying to talk to you when
you absolutely don’t need it.
What would be your reaction? Closing the door and ignoring them.
The same goes for your prospect leads. Unless they’re familiar with you, they will most likely
block you. According to statistics, 72% of cold calls get rejected, and the cold email open
rate has fallen by almost 10% in recent years. Good revenue likes warm marketing.
SendPulse works tight with your marketing and provides all sorts of tools to help you
generate and nurture your leads fruitfully. What can you do to generate leads
instead of scaring them away? Dozens of platforms help with lead generation.
I’m not going to list all of them, but rather help you with the tools you have to
look for in each of them. These are: Inbound lead gen tools
On-page lead gen tools CRO tools
Marketing management tools Email marketing tools
Search marketing tools Inbound lead gen tools help to drive leads to
your website. What are these? These are chatbots, pop-ups, gamification, and custom
and multi-step forms. Just learn to use that wisely to attract the
users, not to scare them away. On-page lead gen tools help capture leads
via your website (lead capture forms). These are good old pop-ups.
Don’t be afraid
of them: if used right, they can help a lot. CRO tools improve how many leads convert into
sales-qualified leads. This may be A/B testing, user behavior analytic tools,
or the beloved chatbots. Marketing management tools measure
performance to enhance lead gen campaigns, and target quality leads.
Email marketing tools create nurturing campaigns to keep prospects engaged
and moving through the buyer’s journey. Did I ever tell you SendPulse started as an email
marketing platform? Since then it has acquired so many email marketing goodies I need a separate
video for that. But this is a call to action, try SendPulse email marketing features
free of charge and see how it works. Search marketing tools help increase
traffic that stems from paid and organic search to increase on-site leads.
So, there you have it, folks. Don't want to waste your time chasing ghosts and go in for a
white lead generation. Use the SendPulse pop-ups, chatbots, email and SMS marketing, and
A/B testing for your lead gen success. Wishing you all the best of
luck with lead generation, and thank you for watching.
See you in the next one!
