How to Generate B2B Leads on LinkedIn // LinkedIn Lead Generation for FREE
How do you find other businesses
to pitch your services to? That's a really good question.
By the end of this video, you're going to know how to source
B2B leads on LinkedIn for free. Hey, my name is Megan and welcome or
welcome back. Before we get going, please take a moment to subscribe to my
channel and click on the notification bell so that you get alerted
every time I upload new content. Generating B2B leads can
feel really overwhelming. Where do you even start?
What do you look for? There's one reason in particular that
LinkedIn is so powerful when it comes to sourcing B2B leads. And that's because it allows you to
connect with another human being. Where so many people go wrong with lead
generation is that they think that the company is the lead,
but that's not the case. Your lead is not the business. Your lead is a human being
who works for the business. If they don't have a pulse,
they're not a lead.
Now, there are many ways you can use LinkedIn
to source B2B leads for your business. I'm going to show you two of
my favorite methods. And then, at the end of this video, I
will have a bonus tip for you. So make sure you stick around. This is part of what I teach in my client
acquisition program, Revenue Spark, and these are processes and methods
that I use almost every day myself. To use these methods, it's going to really help you if
you already have a niche picked out. If you don't, don't worry because
I have a couple of videos on that. They'll be somewhere on the screen, but I will drop the links
in the description below. If you need help picking a niche, go
watch those first.
All right, let's go. I'm going to show you my
screen. Okey dokey, artichokey. We are on my LinkedIn account and here
what we're going to do. Let's say, as an example, that
your niche is law firms. Maybe you want to write
blogs for law firms, or you want to offer your social
media services to law firms, your graphic design services,
whatever.
In this video, law firms are going to
be our sample niche. So what I would do is go up to the
search box and type in "law firm." And we are just, oops, we are waiting.
Okay. So here are the results. And then here's the thing. LinkedIn
is giving us a whole mess of stuff. We don't want to look
at everything right now. We want to organize it
a little bit better. So what we're going to do is click
on More and then click on Companies. And then what this does is it shows us
all of the company pages for businesses that have "law firm" in the title. So
we can go and click on any of these. As an example, let's look at
Lexington Law Firm. We'll open this, let it load. And then what you would do here is first
familiarize yourself with the company. Because if you watch my videos, you
know that, when you do outreach, whether it's on LinkedIn or by email, you always personalize
the messages for the lead. So that means you need to do your
homework and get to know them a little bit better.
So you can look at their
overview. You can go to their website. After you do that, what you do is you would
look at their employees who have listed them as an employer. So you would just click right
here in the top right corner. And then it's going to load the page
of all the people who have listed themselves as an employee of
Lexington Law Firm. At this point, you would go through and find someone
who has a title that is related to the service that you offer. As an
example, if you are a writer, you might want to look
for a director of content. If you are a social media manager, you would maybe want to look
for a director of marketing
or a marketing manager. Okay? So that is the first
method. Search your niche. View by companies. Let's start over fresh, and I'm going to show you the second
method. "Law firm." So once again, we're searching our niche, and this
time, we're going to view by people.
Remember what I said a moment
ago. The business is not the lead. The person that works for
the business is the lead. So this is just another quick
way to find people who work for "law firm." Now it won't
be as precise if you were to go and search by company
like we did in this case. Either one works. In the first example, we were looking at employees for
a specific company. In this case, we're looking at employees for
the niche as a whole, all right? And you probably saw when I
typed this in a moment ago, you could also narrow it down
right here in this dropdown. Both methods will give
you lots of results, lots of usable information and people
that you can connect with. All right? Now there's one more thing I
want to show you. And I'm, again, I'm just going to start a search
from fresh so I can show you from the beginning.
We'll type "law firm." And then what I'm going to do is
I'm going to go to all filters, and look at this. Lots of options to play around
with under LinkedIn's filters. A couple of things that I
will sometimes like to do… I've got clients all over the world, but depending on the specific service
I'm trying to sell or who I'm trying to work with, I will very often go under locations
and I will narrow it down to US, Canada, and the United Kingdom.
Okay?
So that's one option. Of course, you see lots of options here. You
could narrow it down by language, something else I like to do.
So if you look at "title" here, a moment ago, I was talking about trying to
track down the person that works in the department that you would be
working in. So, as an example, if you are trying to sell
your writing services, you want to look for someone with a title
like Director of Content, or Editor. And this is one more place where you
can easily narrow that down. Now, full disclosure. When you use title, it takes a little bit of trial and error
because the title is not going to be the same for every person at every
company. You know, for some businesses, the person who's in charge of the
blog goes by Director of Content.
Sometimes they go by Editor.
Sometimes it's the marketing manager. So you have to play around with this a
little bit and see what gives you the best results. Let's
just do another example. I'm going to put here
Director of Marketing and leave it at that. Hit
apply. And here we go. So again, this is just an example. I narrowed it down by law
firm and then by location. So it's showing you people in the US,
UK and Canada, and then look at this. Director of marketing, marketing
director, marketing director.
All right. So we narrowed it down further using
filters and looking for people with a specific job title. Pretty simple,
very straightforward, but it works. And it is a quick and free
way to find endless leads. You will never run out of leads
again. All right, that's it. Those are just a couple of very quick but
effective ways that you can source B2B leads on LinkedIn, totally for free. Sometimes I'll show people these methods
and they look at me and they're like, "That's it?" That's it. It's not fancy, but it doesn't have to be fancy
if it works, which it does. If you've watched any of my other videos, you probably know that I
am obsessed with LinkedIn. And that is because it has
brought me so much business. It is an integral part of what
I do in growing my own business, and also what I teach my students in
Revenue Spark.
If you haven't yet, use the link in the description
below to grab my free guide. I will show you how to optimize your
LinkedIn page so that you will rank higher in search results and bring
more traffic to your business. I've also included one of my proven
email templates. Again, this is free. You can use this template
for cold or warm emailing. All you do is copy/paste it, plug in
your details, and off you go. Whoa, wait, wait! Before you go, please click the thumbs up button below
this video and tell YouTube you like my content, which if you stuck
around this long, I know you did.
Don't try to lie to me. All
right. That's it for today. Thanks for hanging out with me
and I'll catch you next time..
