B2B LinkedIn Ad Tips for Lead Generation
hey so lead generation on LinkedIn can seem like a maze but you're not alone in this we've seen this Challenge and face it head on several times without a clear strategy in mind you might find yourself lost with all the variety of AD options available to you on LinkedIn you might be unsure of how to effectively engage and to convert your audience into paying customers but the secret to LinkedIn is aligning your ad strategy with your overall B2B buyer funnel here's a distilled method that we've used across Mighty orbit clients that we've seen great success with LinkedIn ads it's all about understanding your buyer's journey and understanding the three stages of awareness consideration and ultimately decision and how those map back towards being pain in a problem aware solution aware and ultimately provider aware so everything begins with the awareness stage at this point in time your audience is cold and unaware of your product and service so the goal here with the ad campaigns that you run is to introduce your brand to your customers you want to let them know what you do and who you do it for and ultimately you're trying to guide them towards your website to gather more information a great tip here is to use the power of linkedin's matched audiences and this will allow you to help track the clicks High inent engagement website visitors and get more detailed insights into actual companies and individuals that are visiting your website from there we move on to the consideration stage and this actually begins our first attempt at being able to remarket to our audience at this point they're a little bit more familiar with who you are and what you do and we can help nurture that relationship by showcasing more thought leadership and case studies so with that our ad campaigns can actually be structured around more social proof so things like case studies testimonials any awards or recognitions that your company may have received and then layering on additional pieces of thought leadership so these can be blog posts and articles white papers and other things that help to really demonstrate you're the best provider for the solution that you offer and at this point your ctas can be a little bit stronger directing people to the specific landing pages that you've created the next part is this bridge between consideration and decision so we're now creating ad campaigns for even higher intent individuals the goal here is to really stay top of mind and we can do that very cost effectively with a couple of different ad options available on LinkedIn so those can be text ads they can be Spotlight ads and follow ads but the goal is to drive people back towards your brand so the goal here is just really to stay top of mind and stay present as your audience is making their consideration on your solution even though they may not be looking to purchase immediately we want to stay top of mind and then the final piece is the decision stage and here we have the highest intent remarketing efforts that we're putting into place here we're opting for much more compelling and stronger ctas so we're looking for people to directly book demos or to fill out leg gen forms so our sales team can follow up with them and overall in this stage we definitely want to make sure that we're leading towards direct landing pages that speak specifically to the pain points this audience is trying to solve these stages provide a solid foundation as you think towards building out a LinkedIn ads strategy but this should all be tailored based off of your overall audience size your budget expectations and the unique product offerings that you have the B2B sales funnel remains kind of consistent throughout these four phases but the execution definitely needs to be customize to your approach have a good one peace
