7 Proven Lead Generation Ideas

Hey everyone. Jason here, digital marketing 
consultant. And in this lead generation guide,   you're going to learn seven solid lead 
generation strategies for attracting,   converting your ideal customers. So timestamps 
below, along with some other helpful videos that   take a deeper dive into several of the strategies 
we'll be going through now, as we dive into these   strategies for finding your ideal customers, 
and then of course converting them into leads. We need to talk about two keys to success because 
when it comes to lead gen. The goal is not to cast   a very wide net. The goal is to be very focused 
on the specific type of customer or prospect   that you are looking for. And that's actually 
going to increase your conversions. You really   don't have to worry about trying to connect with 
anyone who might be a good fit for your product. You want to try and connect with that one person   who will be a good fit for your product or 
service.

And as we go through the first three,   you're going to want to. One 
traffic source to focus on. So   first up we have the prospect pools and this is 
where your ideal customer's attention currently   is. And you're going to decide on what your 
strategy is going to be to grab their attention. And of course, bring them into your funnel and 
lead generation process. And the first one is   going to be paid advertising. Now there are a 
lot of paid advertising platforms out there,   but the best ones to focus on would be Google 
search ads. Then Google display. We'll get to   that in a moment. And then YouTube in-stream 
ads and finally Facebook ads as number three. So one of these three would be the best place to 
start. If you're looking for paid advertising.   Now let's go ahead and talk about 
budget before we get into anything else,   because a huge objection is, ah, this is going 
to cost a bunch of money and to a certain extent,   yes, it can cost quite a bit of money.

So if you're looking at starting with Google 
ads, To have at least $1,500 a month to spend.   And you're probably going to go through 
about 4,500 or $5,000 before you start seeing   a solid return on your investment. And that 
will take about three months to achieve   with YouTube in stream ads. You're going 
to be able to drive traffic off of YouTube. You only need $500 a month, which 
means around the 1500 to $2,000.   You'll start to see a positive return 
on your ad spend and then Facebook ads.   It's also going to take a couple of 
months and you should have at least $2,000   a month for your Facebook ads. Now I am a huge 
fan, obviously, of YouTube and Google ads. And so when it comes to Google ads, I highly 
recommend starting with search ads because you're   going to be able to target people who are 
looking for your specific product and service   right now. And there's virtually 
no other platforms out there that   allow you to be. This easily. Yes. There are other 
platforms that allow you to do the same things,   but when you're comparing Google search ads 
to YouTube ads, Facebook, Twitter, LinkedIn,   and Pinterest, or Cora, you're going to find 
that your budget's going to go a lot farther   with Google search ads, simply because you can 
target people exactly when they are looking at.

Bye. And if you decide to go the YouTube 
ads route, I'll link up in the cards,   in the description to a super deep dive video 
that shows you exactly how to set up a in-stream   ads campaign to drive traffic to a product or 
service. And for $500 a month, about $1,500,   you're going to start to see a 
positive return on your YouTube ads. And of course, with Google search ads, it's going 
to take a little bit more money simply because   it costs more to. Google search ads right 
now because YouTube ad costs are just so   low. Now, the second lead generation 
strategy for finding a prospect pool,   identifying where your ideal customers are 
and grabbing their attention would be content. Now I'm not saying that you need to make 500 
articles or go start podcasting every other day.   The good news is you only need a couple of 
content posts, strategic content posts, really   that can help with your lead gen. 
Now the power of content marketing,   because it isn't necessarily 
free, but it's very powerful. The power of content marketing is it 
can help engage with your prospects   and educate potential customers.

And this 
actually builds you up as an authority. So   with your content, unlike paid media, you're 
going to actually start to build an audience.   And so you're going to be seen as an authority 
with that audience as you build up that affinity. Now, of course, the downside is with paid traffic. 
You're going to start seeing results probably.   Two or three, whereas with content marketing, 
you're going to see results in month,   six or nine. So it takes a lot longer and 
you're still going to have some out-of-pocket   costs because content does take a little 
bit to produce, but it is a lot cheaper.

And so the trade off is you're not investing as 
much as. But you're just waiting a much longer   period of time in order for it to start working. 
I will link up in the cards, in the description to   a full-blown content marketing video that goes 
through the three different types of content   you should be making how to choose your platform 
between YouTube podcasting and of course blogging,   which are the three that I recommend and how to 
integrate calls to action throughout your content. So your content actually generates leads as 
opposed to. Grabbing a bunch of attention   and then not actually contributing to 
your bottom line. Now, number three,   here we have is networkings. And when I 
say networking, I don't necessarily mean   trying to go to conferences or 
trade shows or local meet-ups. If   those are allowed where you are, what we're going 
to focus on here are online groups specifically. Facebook groups and LinkedIn and groups, you 
can also follow a chorus strategy where you   just answer a bunch of core questions, and then 
you link up your website or your landing page.   Although I'm going to focus on 
groups because that's going to   get you results a whole lot faster.

So what you 
want to do is identify groups that are full of. Prospects, not groups that are full of 
people in the similar business you are.   So let's say for example, we had some 
sort of really cool billing software for   local clinics, right? And so we would want to go 
and find Facebook and LinkedIn groups that are   full of people who either are key decision makers 
who work at clinics or who actually own clinics. And when we join those groups, we want to figure 
out how to be valuable and helpful. And here's   the. You never, ever, ever promote yourself, your 
company, your business, even affiliate marketing   in that group at all. Anytime you share a link 
or you talk about a resource, it should be   a completely separate independent company that 
you or website that you don't have any stake in. I know that seems a little 
counterintuitive. But after   a few weeks or months of you just engaging 
with people in there and networking in there,   you'll naturally have people reach 
out to you via private message or DM,   and you'll be able to start the sales conversation 
there and direct them into your funnel.

Start generating leads that way. So it 
is a lot more manual than the first.   But it still works. As long as you 
don't come across as super promotional.   Now these next three are going to be all about 
lead magnets. And that is once you've identified   where your ideal customers are, you're starting 
to generate some attention and hopefully traffic. What the heck do you do with that attention and 
traffic? Well, you want to collect that contact   information so you can turn those prospects 
and audience members in.

Leads and the best   way to do this is with a lead magnet. Now, there 
are a ton of different lead magnet ideas. Simply   all a lead magnet is something you're offering 
a value in exchange for contact information. So this can be in the form of a PDF, a video, 
a Google sheet or Excel tool. I'll link up in   the cards, in the description to a video that 
goes through seven different lead magnet ideas   in a really deep dive here. We're just going to 
talk about. That are specific to lead generation.   So the very first one is going to be quite 
manual, but it's going to be the most powerful,   especially if you are offering services 
and that's going to be a strategy call. Yes, I am saying we are going to have a part of 
the process where we need to pick up the phone   and actually talk to a live person, but this is 
going to get you to. The fastest. And it's going   to allow you to actually begin to understand the 
types of prospects that you are attracting.

And   it's going to help when you create lead magnets 
that are a little more automated down the road. And so all you need to do with a strategy 
call practically I'll link up in the cards,   in the description to a video that 
takes a deep dive on this entire   process. But what you're going to do 
is you're going to send your traffic   to a page. You can use Calendly or book 
like a boss where they can schedule. 30 minutes or 45, 45 minute time to just hop on 
the phone with you and essentially ask questions.   And your goal here is to be valuable and helpful 
to them. And part of being able to do that is   you can use something like Google forms and just 
ask three to five questions before the call. So   you can jump on the call prepared and 
you can actually provide some value. And the whole purpose of this call is 
to be helpful.

And then start talking   about your products or services to see if. 
Now, if you don't want to be hopping on the   phone with people right away, this next 
one is actually my favorite type of lead   magnet. And this is an audit. So this is 
going to be a simple five to 10 page PDF. And the whole purpose of the audit is 
to magnify the mess or really point out   what your prospects are currently doing wrong 
and begin to help them. So, uh, best way to   explain this is with just an example. So we used 
to offer a Google analytics audit where someone   would go through ours was about 12 pages, and we 
would show them places inside their analytics,   where they could improve things, 
settings that needed to be changed. And then of course, places 
where things might actually   be broken with their tracking. And at 
the end of this lead magnet, we offered   how to call to action.

Them to hop on a 
strategy call where we would take a little   bit of a deeper dive. And of course we would 
talk about our analytics tracking service. Now the key to this audit is it needs to be very, 
very specific and actually allow your prospect or   ideal customer to solve some problems. You 
don't just want to point out all the things   that are broken and then not give them any sort 
of insights as to how. So you do want to show   how things are going to get worse 
later on, but you also need to make   sure that the audit itself is valuable in 
helping them overcome or solve a problem. Even if it's something as simple as saying, Hey, 
inside your analytics account, you should click   this button because it's. Tracking the data 
that you think it was. So another example of   this would be a diet quiz where someone could 
go through, answer some questions, and then   at the end they would get some recommendations 
as to how to improve their diet or lifestyle.

Now, this last one is going to be the 
hardest one to create those last one.   Lead magnets. We still have two more to go. 
Right? So when it comes to creating a special or   specific training, you want to keep this under 
25 minutes. You've probably seen really long,   two and a half hour webinars, and you've 
seen hour long video sales letters. That's not what this is. What you 
want to do with this special training   is pick out something in your own experience 
that you've gained as a real. Really valuable   insights. So something that comes directly out 
of you working with your clients or students   or something that you've been able to achieve 
on your own, that they're not going to find   in a random podcast or blog post, and you 
want to create a 15 to 20 minute training   that helps them solve a very specific 
problem or helps them achieve a result.

Essentially, you want to have a. Aha 
moments in your prospect's mind when they   watch this video. And so the 
first three to four minutes,   you can do an introduction. Talk a little bit 
about yourself. Very, very little. And then of   course talk about how valuable this training 
is going to be 10 to 15. Absolute pure value. And then five to 10 minutes, absolute max, where 
you pitch your product or service at the end,   I'll link up in the cards, in the description 
to a video that walks through how to do this,   using a very simple copywriting formula.

Now 
last on our list. If you're still watching,   going to hit that. Last on our list here for 
generating leads will be direct outreach. Now I know this isn't a popular one, but 
it's one that works incredibly well and it   still works really well. It just takes a lot 
more manual work. And I think that's why most   business owners don't really want to 
do this.

And that is using cold email   or cold cold phone calls. Now I am much more 
of a big fan of cold email and thanks to tools   like LinkedIn navigator sales navigator, you 
can actually get the contact information. Of your perfect ideal customer. And so I highly 
recommend starting with LinkedIn sales navigator,   you're going to have the ability to use the 
LinkedIn platform to directly reach out to   your ideal customers.

And of course, everyone 
fills out their LinkedIn profiles very,   very thoroughly. So you're going to 
be able to be very, very specific and. Of the personalized emails, because they do 
need to be personalized and the messaging   and other tools other than LinkedIn sales 
navigator, I recommend you check out the Alex   Berman channel because he has a lot of great 
videos on how to properly write the emails,   places you can go to actually find the 
email addresses of your ideal customers. And of course, how to properly. And 
follow up. So check out his channel,   if you're interested in how to properly 
do cold emails. So thank you so much for   watching. Sincerely hope you got some value 
out of this video, and most importantly,   you have some ideas on where to find 
your prospects and ideal customers. And of course, how to convert. 
Again, links in the cards,   in the description to deeper dive videos, 
to help you with your Google ads, campaigns,   YouTube ads, campaigns, and of course, coming up 
with some other lead magnet ideas.

So hit that   like button subscribe for more lead generation 
videos and marketing videos just like this one.. Until the next keep building 
the business you love…

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