Hey everyone. Jason here, digital marketing
consultant. And in this lead generation guide, you're going to learn seven solid lead
generation strategies for attracting, converting your ideal customers. So timestamps
below, along with some other helpful videos that take a deeper dive into several of the strategies
we'll be going through now, as we dive into these strategies for finding your ideal customers,
and then of course converting them into leads. We need to talk about two keys to success because
when it comes to lead gen. The goal is not to cast a very wide net. The goal is to be very focused
on the specific type of customer or prospect that you are looking for. And that's actually
going to increase your conversions. You really don't have to worry about trying to connect with
anyone who might be a good fit for your product. You want to try and connect with that one person who will be a good fit for your product or
service.
And as we go through the first three, you're going to want to. One
traffic source to focus on. So first up we have the prospect pools and this is
where your ideal customer's attention currently is. And you're going to decide on what your
strategy is going to be to grab their attention. And of course, bring them into your funnel and
lead generation process. And the first one is going to be paid advertising. Now there are a
lot of paid advertising platforms out there, but the best ones to focus on would be Google
search ads. Then Google display. We'll get to that in a moment. And then YouTube in-stream
ads and finally Facebook ads as number three. So one of these three would be the best place to
start. If you're looking for paid advertising. Now let's go ahead and talk about
budget before we get into anything else, because a huge objection is, ah, this is going
to cost a bunch of money and to a certain extent, yes, it can cost quite a bit of money.
So if you're looking at starting with Google
ads, To have at least $1,500 a month to spend. And you're probably going to go through
about 4,500 or $5,000 before you start seeing a solid return on your investment. And that
will take about three months to achieve with YouTube in stream ads. You're going
to be able to drive traffic off of YouTube. You only need $500 a month, which
means around the 1500 to $2,000. You'll start to see a positive return
on your ad spend and then Facebook ads. It's also going to take a couple of
months and you should have at least $2,000 a month for your Facebook ads. Now I am a huge
fan, obviously, of YouTube and Google ads. And so when it comes to Google ads, I highly
recommend starting with search ads because you're going to be able to target people who are
looking for your specific product and service right now. And there's virtually
no other platforms out there that allow you to be. This easily. Yes. There are other
platforms that allow you to do the same things, but when you're comparing Google search ads
to YouTube ads, Facebook, Twitter, LinkedIn, and Pinterest, or Cora, you're going to find
that your budget's going to go a lot farther with Google search ads, simply because you can
target people exactly when they are looking at.
Bye. And if you decide to go the YouTube
ads route, I'll link up in the cards, in the description to a super deep dive video
that shows you exactly how to set up a in-stream ads campaign to drive traffic to a product or
service. And for $500 a month, about $1,500, you're going to start to see a
positive return on your YouTube ads. And of course, with Google search ads, it's going
to take a little bit more money simply because it costs more to. Google search ads right
now because YouTube ad costs are just so low. Now, the second lead generation
strategy for finding a prospect pool, identifying where your ideal customers are
and grabbing their attention would be content. Now I'm not saying that you need to make 500
articles or go start podcasting every other day. The good news is you only need a couple of
content posts, strategic content posts, really that can help with your lead gen.
Now the power of content marketing, because it isn't necessarily
free, but it's very powerful. The power of content marketing is it
can help engage with your prospects and educate potential customers.
And this
actually builds you up as an authority. So with your content, unlike paid media, you're
going to actually start to build an audience. And so you're going to be seen as an authority
with that audience as you build up that affinity. Now, of course, the downside is with paid traffic.
You're going to start seeing results probably. Two or three, whereas with content marketing,
you're going to see results in month, six or nine. So it takes a lot longer and
you're still going to have some out-of-pocket costs because content does take a little
bit to produce, but it is a lot cheaper.
And so the trade off is you're not investing as
much as. But you're just waiting a much longer period of time in order for it to start working.
I will link up in the cards, in the description to a full-blown content marketing video that goes
through the three different types of content you should be making how to choose your platform
between YouTube podcasting and of course blogging, which are the three that I recommend and how to
integrate calls to action throughout your content. So your content actually generates leads as
opposed to. Grabbing a bunch of attention and then not actually contributing to
your bottom line. Now, number three, here we have is networkings. And when I
say networking, I don't necessarily mean trying to go to conferences or
trade shows or local meet-ups. If those are allowed where you are, what we're going
to focus on here are online groups specifically. Facebook groups and LinkedIn and groups, you
can also follow a chorus strategy where you just answer a bunch of core questions, and then
you link up your website or your landing page. Although I'm going to focus on
groups because that's going to get you results a whole lot faster.
So what you
want to do is identify groups that are full of. Prospects, not groups that are full of
people in the similar business you are. So let's say for example, we had some
sort of really cool billing software for local clinics, right? And so we would want to go
and find Facebook and LinkedIn groups that are full of people who either are key decision makers
who work at clinics or who actually own clinics. And when we join those groups, we want to figure
out how to be valuable and helpful. And here's the. You never, ever, ever promote yourself, your
company, your business, even affiliate marketing in that group at all. Anytime you share a link
or you talk about a resource, it should be a completely separate independent company that
you or website that you don't have any stake in. I know that seems a little
counterintuitive. But after a few weeks or months of you just engaging
with people in there and networking in there, you'll naturally have people reach
out to you via private message or DM, and you'll be able to start the sales conversation
there and direct them into your funnel.
Start generating leads that way. So it
is a lot more manual than the first. But it still works. As long as you
don't come across as super promotional. Now these next three are going to be all about
lead magnets. And that is once you've identified where your ideal customers are, you're starting
to generate some attention and hopefully traffic. What the heck do you do with that attention and
traffic? Well, you want to collect that contact information so you can turn those prospects
and audience members in.
Leads and the best way to do this is with a lead magnet. Now, there
are a ton of different lead magnet ideas. Simply all a lead magnet is something you're offering
a value in exchange for contact information. So this can be in the form of a PDF, a video,
a Google sheet or Excel tool. I'll link up in the cards, in the description to a video that
goes through seven different lead magnet ideas in a really deep dive here. We're just going to
talk about. That are specific to lead generation. So the very first one is going to be quite
manual, but it's going to be the most powerful, especially if you are offering services
and that's going to be a strategy call. Yes, I am saying we are going to have a part of
the process where we need to pick up the phone and actually talk to a live person, but this is
going to get you to. The fastest. And it's going to allow you to actually begin to understand the
types of prospects that you are attracting.
And it's going to help when you create lead magnets
that are a little more automated down the road. And so all you need to do with a strategy
call practically I'll link up in the cards, in the description to a video that
takes a deep dive on this entire process. But what you're going to do
is you're going to send your traffic to a page. You can use Calendly or book
like a boss where they can schedule. 30 minutes or 45, 45 minute time to just hop on
the phone with you and essentially ask questions. And your goal here is to be valuable and helpful
to them. And part of being able to do that is you can use something like Google forms and just
ask three to five questions before the call. So you can jump on the call prepared and
you can actually provide some value. And the whole purpose of this call is
to be helpful.
And then start talking about your products or services to see if.
Now, if you don't want to be hopping on the phone with people right away, this next
one is actually my favorite type of lead magnet. And this is an audit. So this is
going to be a simple five to 10 page PDF. And the whole purpose of the audit is
to magnify the mess or really point out what your prospects are currently doing wrong
and begin to help them. So, uh, best way to explain this is with just an example. So we used
to offer a Google analytics audit where someone would go through ours was about 12 pages, and we
would show them places inside their analytics, where they could improve things,
settings that needed to be changed. And then of course, places
where things might actually be broken with their tracking. And at
the end of this lead magnet, we offered how to call to action.
Them to hop on a
strategy call where we would take a little bit of a deeper dive. And of course we would
talk about our analytics tracking service. Now the key to this audit is it needs to be very,
very specific and actually allow your prospect or ideal customer to solve some problems. You
don't just want to point out all the things that are broken and then not give them any sort
of insights as to how. So you do want to show how things are going to get worse
later on, but you also need to make sure that the audit itself is valuable in
helping them overcome or solve a problem. Even if it's something as simple as saying, Hey,
inside your analytics account, you should click this button because it's. Tracking the data
that you think it was. So another example of this would be a diet quiz where someone could
go through, answer some questions, and then at the end they would get some recommendations
as to how to improve their diet or lifestyle.
Now, this last one is going to be the
hardest one to create those last one. Lead magnets. We still have two more to go.
Right? So when it comes to creating a special or specific training, you want to keep this under
25 minutes. You've probably seen really long, two and a half hour webinars, and you've
seen hour long video sales letters. That's not what this is. What you
want to do with this special training is pick out something in your own experience
that you've gained as a real. Really valuable insights. So something that comes directly out
of you working with your clients or students or something that you've been able to achieve
on your own, that they're not going to find in a random podcast or blog post, and you
want to create a 15 to 20 minute training that helps them solve a very specific
problem or helps them achieve a result.
Essentially, you want to have a. Aha
moments in your prospect's mind when they watch this video. And so the
first three to four minutes, you can do an introduction. Talk a little bit
about yourself. Very, very little. And then of course talk about how valuable this training
is going to be 10 to 15. Absolute pure value. And then five to 10 minutes, absolute max, where
you pitch your product or service at the end, I'll link up in the cards, in the description
to a video that walks through how to do this, using a very simple copywriting formula.
Now
last on our list. If you're still watching, going to hit that. Last on our list here for
generating leads will be direct outreach. Now I know this isn't a popular one, but
it's one that works incredibly well and it still works really well. It just takes a lot
more manual work. And I think that's why most business owners don't really want to
do this.
And that is using cold email or cold cold phone calls. Now I am much more
of a big fan of cold email and thanks to tools like LinkedIn navigator sales navigator, you
can actually get the contact information. Of your perfect ideal customer. And so I highly
recommend starting with LinkedIn sales navigator, you're going to have the ability to use the
LinkedIn platform to directly reach out to your ideal customers.
And of course, everyone
fills out their LinkedIn profiles very, very thoroughly. So you're going to
be able to be very, very specific and. Of the personalized emails, because they do
need to be personalized and the messaging and other tools other than LinkedIn sales
navigator, I recommend you check out the Alex Berman channel because he has a lot of great
videos on how to properly write the emails, places you can go to actually find the
email addresses of your ideal customers. And of course, how to properly. And
follow up. So check out his channel, if you're interested in how to properly
do cold emails. So thank you so much for watching. Sincerely hope you got some value
out of this video, and most importantly, you have some ideas on where to find
your prospects and ideal customers. And of course, how to convert.
Again, links in the cards, in the description to deeper dive videos,
to help you with your Google ads, campaigns, YouTube ads, campaigns, and of course, coming up
with some other lead magnet ideas.
So hit that like button subscribe for more lead generation
videos and marketing videos just like this one.. Until the next keep building
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