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leveraging automated bidding strategies for maximum ppc performance

Leveraging automated bidding strategies for maximum PPC performance

Menachem Ani from JXT Group shows us how to use the most controversial bidding strategies to your advantage, with automation.

The post Leveraging automated bidding strategies for maximum PPC performance appeared first on Search Engine Land.

how paid search marketers can address brand measurement challenges and grow in their careers

How paid search marketers can address brand measurement challenges and grow in their careers

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

The post How paid search marketers can address brand measurement challenges and grow in their careers appeared first on Search Engine Land.