More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing.  If you’re a startup, you’re probably wondering, “Should I use content marketing? And if I decide to, how do I go about…

But before that, here’s my story. I started blogging in 2012 (when “Blogspot” was a thing). Over the years, I’ve started and run multiple blogs. While a few have been successful, a lot of them failed. However, blogging has changed…

If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at a given time. That’s because the resources required to realize content…

Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article. I’ve personally outlined thousands of articles over the last 10…

Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While achieving those numbers is challenging for a lean marketing team, they did it without compromising on quality. How? By following a content development process. In…

The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none of our content mentioned the product or any of the product’s features. Looking back, I think it was possible—at least in my opinion—to…

Your blog post’s title is the first barrier to entry to getting more visitors to your content. Without a great blog title, no one will click on your post, and the quality of your content won’t even matter. Unfortunately, coming…

I’ll cover two ways of creating content maps. The traditional way and the Ahrefs way. Both are tried and tested methods, but we like ours better—and I’ll explain why. Read on to learn both methods and choose the one that…