My BEST LinkedIn Strategy for Lead Generation (w/ Natasha Vilaseca)
– Hi guys. Welcome back. This is part two of the LinkedIn series. My name is Natasha Vilaseca, and I am a LinkedIn Lead
Generation Consultant. If you haven't watched part one, today, we're gonna be going over how you can grow fast on LinkedIn in 2024 and the secret ways in which you can boost your LinkedIn business page. Go and watch that now because
part two follows on from this. In today's video, I'm gonna
be showing you how to build the best LinkedIn Lead
Generation strategy for 2024. So make sure that you grab
something to take notes with, and let's get started. One of the main questions
that I get asked a lot is what separates the top 1% of
salespeople from the rest? The answer is data. And throughout this video
I'm gonna be going over four different simple steps that you can implement straight away to make data work for you and to also approach it in a
way that's less intimidating, so you feel confident
to jump onto LinkedIn and start generating
leads as soon as possible.
Number one, is your LinkedIn profile. Having your LinkedIn profile set up is the most important step
because it is the landing page. And the landing page is
where interest is peaked and where conversions
are hopefully gonna come off the back end of it. When we look at your
profile, you want to split it into three different
sections to make it easy. The top profile, which
are the visual elements where we have your profile photo, and the banner, your headline. Then we have the midsection,
which is your about section, which we want to make keyword heavy, with a call to action in that as well. Remember to tell people what to do in terms of like the next step
to getting in touch with you. And then we have the final section of the profile at the bottom, which is your recommendations
and your work experience. So adding in detailed descriptions of your previous experience and then getting five
to 10 recommendations from current clients or previous clients so that you're not the only person on your profile talking
about how great you are. You have 10 other people to back you up with extra social proof.
So me and HubSpot actually
had conversations about this and we wanted to create some
special resources for you that would be specifically based on the content in these videos. Now, this is a resource that if it existed when I first started out and needed it, it would've changed my life. I had the most basic Google Sheet content planner in the world, and HubSpot has gone
through all of this effort to create a step-by-step content planner with everything that
you could possibly need and a talk through of
exactly how to use it. So inside the planner, you can see you have the
different tabs at the bottom. We have the LinkedIn
schedule, the content bank, and then LinkedIn best practices, which are mainly just reminders. In the content bank, you can
brainstorm different ideas of all the different pieces
of content you want to create. I would recommend even
like front loading this and doing 30 days at a time.
So once a month you sit down and let's say you create three
pieces of content for week. So you have 12 pieces of content, write out all of the ideas,
the titles, the brainstorms. And then once you've done that, you can add it into the schedule and plan out exactly what
day you want to post on, what time if you're posting for. And then we have the topics
and then the hashtags and any links that you're
gonna put in the post. Quick reminder, do not
add a link into your post, add it in beneath as a comment because adding it in the post itself will harm the SEO and the
reach of your content piece. So this is today's resource. Make sure that you either
pause this video now and go and download it, or grab it at the end before you leave. Make a copy, add it to your
drive and use this every day, because having the strategy is one thing, but actually applying it and then tracking how
effective your strategy is, is gonna be what separates
you from success to failure.
Moving swiftly on to number
two, which is content. Now, when it comes to content, I would rather see high-quality content in a smaller frequency, than content, like 20
times a day low-quality. So focus on your quality
instead of your quantity. And think about value first. How can you actually help somebody's day? If you or a potential client and you saw your post on
main feed, would you stop? Would you save that post?
Would you interact with it? Would you think, thank God
somebody wrote this post 'cause I really needed that answer? If the answer's a no to
any of those questions, then the post probably isn't good enough and it's better to go
back to the drawing board and come up with another post. When it comes to the types of posts, there's lots of different types, articles, photos with a caption, short form text, long form text, short form video, long form video. And what I would recommend
doing is maybe starting with the type of content that you are most
comfortable with at first and mixing it up a little bit.
And at the end of every week, just make a note inside
the content planner of how many likes, comments, like engagements overall
that your post got. And then at the end of the month, you can go and actually review that. And this is where the
data comes into play. You can see what's performing the best. So instead of you being skewed by like personally what
you enjoy posting about, if your audience is saying that they love long form written posts
and short form video, you should be pushing out more of that. So let the audience
tell you what they like and then let that guide
your content strategy in the right direction.
Step three, and this is something that is so obvious when you state it, but the key to engagement is engaging. If you expect to receive all
of these likes and comments and shares and questions and compliments and all of these things on your content, why would you not increase
the chances of that happening by doing it to other people? So what you give, you shall receive. It's kind of like content karma. I would spend time, every single day, even if it's five to 10 minutes of just going through people
in your space, key influencers, people that you know, people in your team, colleagues, relevant
industry, thought leaders, and just leaving valuable comments. And this is also going
to increase your chances that everybody else who is
viewing this person's post might see your name in the comments.
And if you've added on more value, that person is more likely
to click onto your profile, have your name top of mind, and maybe send you a connection request, or engage with your content. – Hey, it's Jake again. Real quick. Are you a B2B marketer struggling
to measure your campaigns? LinkedIn and its marketing
partners have you covered.
From realtime analytics
to attribution reporting, LinkedIn and its trusted
partners, like HubSpot, are transforming how
you measure and optimize all of your marketing efforts. And here's something new for you, the LinkedIn revenue attribution report. If you're using HubSpot or Salesforce or Dynamics as your CRM, you
can now sync your CRM data to see the influence of
your LinkedIn campaigns on the sales pipeline. Check the LinkedIn description
for their most recent ebook to see how marketers at
businesses of all sizes are measuring the ROI
from their campaigns. Now, let's get back to the video. – Step four is data, which I got a little bit overexcited about throughout the rest of this video, so I've kind of covered
this a little bit already. But just make sure that
you set aside some time. Every single week, analyze all of the
performance of your content. Every month, have a look and review the weekly analysis that you've done. And use that to then think about the direction that your content
strategy is gonna go in.
Because you could end up,
if you didn't do this, you could just post 365 days and be posting yourself
that's just not working. And what is the point, because
it's gonna be a loss of time and a loss of potential profit? So make sure that you analyze the data, use the content plan that we went through, download it in the description, and start putting everything
that you've learned in these two videos to good use. I hope you learned a lot. Make sure that you follow this channel and give it a thumbs up. And also leave any questions
that you have in the comments.
Or any just like nice
things you have to say, leave in the comments as well. Thank you for watching. (soft music).
