Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now.
Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4’s and UA’s interfaces. Join experts from iQuanti and learn how you can get started.
Register today for “Get a Jumpstart with Google Analytics Today!” presented by iQuanti.
New on Search Engine Land
About The Author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.
