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Best B2B Lead Generation Tools – Get More Leads

Best B2B Lead Generation Tools - Get More Leads

Hey everyone. Jason here, digital marketing 
consultant. And in this lead generation guide,   we're going to go through the best software 
solutions out there for generating leads online.   Go ahead and check out that timestamps below,   along with some other helpful videos 
to actually building out your funnel. Once you decide which tools and software 
is best for you and your business.   So here is a quick little rundown of the type 
of lead generation funnel we're going to be   going through. We'll go through some tools for 
traffic generation, of course, your landing pages,   your lead magnets, what to do with your emails. 
And of course, actually what software to use when   booking strategy calls as well as pre-qualifying 
people so you don't get on the phone with a bunch   of unqualified prospects. Again, timestamps below. 
Let's go ahead and jump right in the very first   step in any lead generation process is of course 
collecting the leads. Right. And to do that,   we're going to need a landing page.

Well, 
I guess the first step would be getting   the attention that people getting your landing 
page, but we'll get to that in the last step.   So here let's go and talk about what's the 
best type of landing page software to use   if you're simply trying to generate leads online, 
and that is going to be lead pages. Now we have   tested a lot of different funnel building 
solutions from ClickFunnels Kartra Kajabi,   groove pages and we've gone the other route 
looking at Unbounced and Insta page and lead pages   in terms of just building and testing, landing 
pages has come out to be the best solution.

It is,   of course not the cheapest by far. And when you 
compare the cost of lead pages to some of the   funnel building softwares out there that 
seem to offer more services, if your goal is. Optimize conversions, especially from paid 
traffic. Lead pages is the best way to go.   Despite the higher price tag and the less features 
you seem to be getting when you compare it to   some of the other funnel builders out there, 
because lead pages really is just a landing page   builder. Now, the second tool on our list here for 
creating landing pages is going to be mailer Lite. Now I know MailerLite is not actually a landing 
page builder.

It's an email autoresponder. We'll   get to auto responders. But the reason I'm going 
to include it here as a very distant second   is because for a lot of service providers 
and businesses who are trying to generate   leads online, you don't need 
a really fancy landing page. And some of what Lee pages offers 
is just downright overkill,   especially if you're not running a lot 
of pages. So I'll link up in the cards,   in the description to a video that takes 
a much deeper dive on this diagram,   where we go through the four key components 
of a landing page using the ADA framework.

And this is an example of a landing 
page. We put together in less than   20 minutes using the mailer Lite builder. 
It's not going to win any design awards, but   it does do the most important thing you need a 
landing page to do, which is collect that contact   information. Both lead pages and MailerLite 
are going to allow you collect that contact   information and both lead pages and mailer 
light will allow you to add custom fields. So you can ask for more information, if 
you want things beyond just the basic name,   email, and or phone number. So the next step 
on our funnel building journey is going to,   of course be the lead magnet, how we 
actually get people to opt in after all,   we want to provide something of value 
in exchange for that contact info. Because people aren't just going to necessarily 
sign up directly for a strategy call,   although that is a very viable option.

So 
there are three different types of lead   magnets I recommend making, and there are some 
very specific softwares you can use in order to   maximize your conversions. And of 
course create actual value from your   lead magnet and the first piece of software 
I recommend for creating your lead magnet. Whether you're doing an audit, a report, 
a template would be canvas. So canvas is a   free tool, although you can upgrade for 
Canva for work and the main advantage to   upgrading to canvas for work versus just 
using the free version is number one,   you're going to be able to use graphics 
and icons. Not everyone else is using. So your lead magnet will 
look a little more unique.   And then number two, you're going to be able to 
do some advanced things like remove backgrounds   and actually have longer PDFs.

And so 
we use canvas a lot for our own PDFs.   Here's an example of a couple of lead 
magnets we've actually created using Canva. And if you want to see how you 
can use Canva to create your lead.   With whatever type of PDF you're 
making, whether it's a report,   a template or an audit, go and check out 
the link in the cards and the description   to a full blown video that shows you how to do 
that. We recently did a video on how to make an   ebook in canvas, and that will cover pretty much 
any type of lead magnet that you want to make. Now, following up, if you're doing any. 
Audit or template, you might want people to   actually interact with your lead magnet. 
And this is where PDF escape comes in.   This is actually a a hundred percent 
free tool. And so what you can do   is you can export your design from Canva and 
then upload it into the PDF escape software. And then what you're going to be able to do   is create, fill in the blank. So you're 
going to be able to create drop-downs   and check boxes.

And so someone can actually 
go through your template or your audit.   They can make check marks, they can add their 
own notes. And this allows you to essentially. Editable fields inside your PDF. And 
it's something a lot of other business   owners who are trying to generate leads, 
aren't doing with their lead magnets.   And after all, most people aren't going 
to print out your ebook, your template,   or your audit. Anyway, they just want 
to go through it on their computer. So might as well take the extra effort 
and allow them to just type in their   answers. Again, Lincoln, the cards in the 
description to that. For a canvas video   that walks through exactly how to 
do this. Now, the other type of   lead magnet that I really like making is 
a Excel sheet or Google sheet based one.

And so of course, Google drive is 
going to be our next tool on this list.   Now, even if you're not using Google drive for 
business, you can still create a spreadsheet   and actually share it and allow people to make 
a copy and put it in their own Google drive.   This is a really, really valuable. To quickly 
create some great meaningful lead magnets. I'll link up in the cards, in the description to 
a video that goes through four different types of   Excel or Google sheets based lead magnets,   tons of examples in that video. So once you have 
your lead magnet, of course, now we need to start   sending some emails to hopefully get someone 
on the phone or check out your sales message. And there are. Of autoresponders out here. 
We definitely have not tested all of them,   but we have tested a lot. And so these are the 
four that I recommend you actually pay attention   to when it comes to deciding. And first up on our 
autoresponder list is going to be mailer light   again. Now, the reason I put mailer light first 
is because for nine out of 10 business owners,   MailerLite is going to have every 
automation solution that you.

For generating leads. Now, if you want to do some 
really complex automations and funnels, where if   someone clicks one button, they get one email, 
they click another button. They get another email   MailerLite is definitely not for you. I'll get to 
some other solutions for that. But when it comes   to basic lead generation where you need to collect 
contact information, Automatically send emails out   and drive them to either a sales page or 
booking page to start a strategy call with you. Mailer light has all of the functions 
that you need without all of those extra   bells and whistles that are just going to make 
it more complex to put together your funnel   more features is not always better. So what's 
great about mailer Lite is with the free plan   you can apply for one, you do need to 
already have a business and a website. They don't like affiliate money. You can apply 
for a free account and on the free plan, you   can actually send automated emails.

So a Webber 
and MailerLite are the only two that I know of   as of the recording of this video, that allows 
you to build landing pages and send automated   emails. The only reason I'm not putting a Weber 
first is because we are still testing them. Although they recently came out with a free 
plan as an, a couple of months of the recording   of this video. So we're still testing it and 
comparing it to MailerLite make sure you hit   that subscribe button to learn which one actually 
wins because right now it's pretty dang close.   We're still using Miller light and you can make 
free landing pages and send automatic emails. And of course those emails can drive 
traffic to whatever your sales message   or your booking page for your strategy calls may 
be. Now the second one on our list is actually   going to. Get response. And the reason 
get responses here is while they don't   really have a free plan that you can 
try out, they do have a free trial.

And if you're looking for 
those advanced automations   and you want a lot of you want to 
build a fully functioning sales funnel.   You want a checkout page? You want some upsells 
and you want a sales page and do some more split   testing and have some automated sequences. 
Then get response definitely is for you. It goes well beyond what you need for lead 
generation, but that's why it would be number   two on this list. And then the next two are 
just honorable mentions when it comes to   automation. I personally liked the way 
convert kit handles advanced automation.   So if you want to do anything with advanced 
email automations and you already have your   webpages for your funnel handled through some 
other software convert kit is number one. They do not allow. Automatic emails on 
their free plan. And I'm not a huge fan   of their landing pages as of the recording 
of this video, but when it comes to just   handling email automations without any other 
features, I still think convert kit is number   one.

And then then honorable mention 
number two, here is going to be a Webber,   which seems to be on the path to be a real 
contender with convert kit and mailer light. Because I'm still testing. I 
can't say that you should use it,   but there they do have a free plan. So you 
can go ahead and check them out. Although   I think MailerLite is still number one in this 
category. So once you've collected that email,   you probably want to get people on the phone with 
you to actually book a strategy or sales call.

And of course, That lead. And so to do that, 
there are two pieces of software I recommend using   either Calendly or book like a boss. And here the 
goal is to automate the scheduling process because   I can tell you from personal experience, 
it is no fun to have back and forth emails   with multiple leads at the same time saying, 
okay, I'll talk to you on Friday after. Three o'clock and then you have to remember, oh my 
gosh, I forgot to ask them what time zone it is.   And then by the time you're back and forth, 
you're double or triple booked. Right? So   go ahead. Use an automated system. I recommend 
using Calendly here or book like a boss. I   recommend you go through Calendly first, because 
while it does have a little less features, when   you start paying for the software, I think it's 
going to be more than enough for actually booking.

Your strategy calls and integrating with 
whatever systems you're already using,   of course, do double and triple check the 
integrations and features of both before you   wind up signing up for any sort of annual plan, 
because you definitely don't want to get 40 to   five days in and realize. I actually don't have 
the features that I need, but when it comes to   just booking your strategy calls, Calendly is 
more than enough and they also have a free plan. So you can easily get started. Now the final step 
of this booking process, you probably want to have   something in between when they schedule a call 
with you. And when you actually jump on the phone,   because you want to make sure that 
you have actually qualified people   on the phone, because it's no fun to 
get 10 minutes into a sales conference.

You're on the hook for 45 minutes and you realize 
this person is never, ever going to be a good fit   for us. Right? So I recommend using something like 
Google forms to ask a couple of pre-qualifying   questions so that you have a better understanding 
of who you're about to hop on the phone with. And   it gives you a little information, so 
you can be better prepared for the call. This has been really, really helpful to us and 
cutting down on the number of sales conversations   we have started. And then you get that 10 or 15 
minute mark marketing. Wow. If I just know that   one piece of information, we could have skipped 
all of this headache. And then you just go through   the sales call, even though you know, that it's 
not really a good fit for either one of you. So I highly recommend that. 
And of course you can use   Google forums with the free version 
of drive.

You don't have to have G   suite for business. So that does it for the 
tools for your actual funnel software itself.   Let's go and talk about how to actually get 
traffic to your funnel with traffic software. Now, there are. Of traffic management 
tools out there, keyword research tools   and tracking tools. And when it comes 
to running Google ads or YouTube ads,   you definitely do not need a software to 
help you optimize. Now I could get on a   soapbox and talk all day about why most of 
those softwares out there don't really help. But unless you have multiple clients or you are 
spending more than 10 K a month in ad spend on   Facebook or Google, you do not need to use 
any sort of software to help you optimize   your campaigns. Just spend the time. I know it's 
time-consuming and it can be tedious and annoying,   but you're going to be very thankful 
that you yourself go into your campaigns. See what's. What's not working and make the 
adjustments yourself as opposed to using some   sort of software as a crutch, trying to tell you 
what is or is not working in your ads account.

So   I'll get off that soap box. But when 
it comes to running paid traffic or   doing organic via a blog, there are some 
tools out there that can be very helpful. The first one is going to be answer the public for 
organic. So if you're trying to rank blog posts,   answer the public can be a really valuable 
tool to help you understand all of those.   What and how to searches that go into Google 
and can give you some money. For content now,   when it comes to more advanced keyword research 
or keyword research beyond the keyword research   tool for paid ads with Google, then Uber suggest 
by Neil Patel is a great tool to start with. There are some limitations now on the free version 
that is offered and there is a paid version.   But even if you go with the paid version, 
it's significantly less expensive than a   lot of other keyword tools out there before 
we move on to the next two. I just want to   quickly mention SpyFu is a helpful tool when 
you're just getting started with Google ads.

Although it's not a huge recommendation, 
especially if you're not spending more   than five K a month on ads, you'll find that 
SpyFu actually does a really good job of pulling   keywords from your competitors, but just because 
your competitors are using the keywords doesn't   necessarily mean you should. And most of the 
time, what we found using SpyFu and tools like   SpyFu is that a lot of our competitors are using 
keywords that wound up being really, really bad. So just keep that in mind. 
You definitely don't want   a tool. That's just going to copy 
what your competitors are doing.   You want to do your own research. You want to 
be inside your own traffic campaigns. Okay.   I'll get off that soapbox. These next two tools 
are going to be helpful and no ranting here. Number one is going to be Google analytics. 
On the brakes. I know you're like, ah, I   already have Google analytics on 
my site and it doesn't do anything.   Hold on.

There is something that's 
incredibly valuable with Google   analytics that a lot of people don't use and 
that is UTM parameters. So I'll wake up in   the cards and the description to a video 
that goes deep, dive into UTM parameters. I won't bore you with it now, but essentially 
what you're able to do is you're able to create   special tracking links that allow you to see the 
exact. Content and organize all of your links by   campaign. So you have a very detailed breakdown 
on exactly what content or ads are working   and maybe more importantly, what exactly 
what ads and content are not working now,   as of the recording of this video, 
the new version of Google analytics,   what we're calling Google analytics for 
does not actually have this information.

So if you haven't set up Google analytics,   you still need the universal code and you need 
the measurement ID. So you need both until Google   analytics. Catches up and actually provide you 
this information. So just a quick tidbit, if you   just set up Google analytics, go ahead and do some 
research on how to set up the old version as well. You still can you need you AE 
on your site in addition to   the measurement ID. So you need both until 
Google analytics. Catches up and really,   I think just fixes a bug because you 
should be able to see that information.   Okay. I promised I wasn't gonna read, so this 
last one on the list is going to be pretty links. And so if you're doing anything 
with content marketing,   this is an absolute lifesaver and 
game-changers. You probably have some   links that you share over and over and over 
again. And so what this pretty links allows   you to do is create a short link using your 
domain. And then you can share that link. Now, obviously that's not really revolutionary. 
You've probably heard of link shorteners before,   but what's great is number one, it 
puts the traffic through your domain.   Not some other softwares.

And so you can actually 
get a tremendous amount of information from that,   but more importantly, number two, it's 
very easy to update the destination URL. So let's say for example, you're doing a 
series of blog posts or YouTube videos,   or you're posting on Facebook and you are 
linking to your strategy call page or your   landing page. Well, if you blinked directly 
to one of those pages, What happens when you   need to change the URL in the future, you'd 
have to go find every single post, right? Whereas with pretty links, because it is a 
link shortener and forwarder, you're going   to be able to just go into pretty links. You 
change the landing page to your booking page or   your new landing page or some other page on your 
website that you want to drive traffic to now,   instead of the old one. And because it 
is forwarding, pretty links is able to   take all the links that you've already 
made and send them to that new destination.

And the old one is like, it never existed. So 
I highly recommend, even if you're only sharing   once or twice a week, use pretty links 
for all of the key pages in your funnel,   because it's going to be invaluable when it comes 
time to switch softwares or switch landing pages,   you just update the pretty link 
and then you don't have to go find. Facebook post or tweet or YouTube video or 
blog posts that you shared that particular   landing page, your booking page on. So thank you 
so much for watching. Sincerely hope you got some   value out of this video.

Most importantly, 
you have some ideas on the type of software   you can use to better generate leads online, 
and of course, make it a whole lot easier. So again, links in the description to 
some deeper dive videos that go into   actually building this funnel and 
how to use some of these software.   There are no affiliate links in the 
description. So make sure you hit   that like button subscribe for more deep dive 
reviews and break downs, just like this one. And until the next keep 
building the business you love..

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