Copy this to Generate 1k+ Leads without Cold Calling [Automated Lead Generation]
– What is up, I'm about to
show you the exact system and funnel I use to generate leads for my SEO agency on autopilot. If you have, or you want
to manage SEO clients then this video is for you and I'm going to show you
exactly how to apply the system to your own business. I run an SEO agency called
the Search Initiative which does seven figures annually. And this is growing year on year. But like any agency owner my time is stretched just like yours is which is why you need automated
systems for everything including lead generation,
especially lead generation. No client is going to
stay on board forever. So you need a constant
stream of incoming leads and here's how you do it on autopilot. The system is based on numbers that you definitely have access to.
And some very simple math. If you can do addition,
multiplication, and division then you can do this. I believe in you! First, we're going to be figuring out your customer lifetime value or LTV. In fact, you should
already know these numbers and if you don't then you definitely need to
do this exercise right now. Like literally now, once you figure out the lifetime value of your customers we're going to be building
a system that delivers leads to you for cheaper than
this lifetime value. So you can actually make a profit. To calculate LTV is really simple. You take the total profit of the business divided by the total number of clients.
You can do this for the total
lifetime of the business. So what's the total profit
the business has ever made divided by the total number of clients the business has ever had. But I recommend doing it in the last year because while your profit
margins are probably better than when you first started off, Here's an example. If last year, your company
made a hundred thousand dollars in profit and you had 20 customers. Then each customer's
lifetime value is $5,000. It's really that simple. Now we're going to figure out what's the maximum you would
ever want to pay to acquire one of these $5,000 customers. To do this, we need to
know your conversion rate which is what percentage of
the time do you convert leads. We then multiply that
by your lifetime value to get the maximum you could ever pay for a lead and break even. So, for example, if
you convert 5% of leads then the max you should pay for lead to break even is 5% times 5,000 so $250 each.
But you want to actually make some money. So let's put a profit buffer in there. Let's say you wanted to make 40% profit. Then your ideal cost per lead is 60% times your
maximum cost per lead. So using the example from before we'd want to ideally pay $90 for a lead. This is what's called
knowing your numbers. And this important figure
is going to allow us to scale your lead generation. Since you now know how
much to pay for a lead I'm going to show you how to
build a system using paid ads. That's going to deliver these
leads for much less than that To show you how well this works, here's how much I'm paying
for a lead. Just $23. Now, before I jump into the next part if you like what you've seen so far do me a favor and just
hit that like button that'll show me and the YouTube algorithm that I should make more videos like this.
Now let's get started creating
your lead generation funnel. If you've been servicing any clients. And hopefully you have some
big wins under your belt. If not then seriously, that's
your first order of business. But if you do I want you to post a fricking glorious case study of one of your client's successes. Here's an example of a
case study that I use in my lead generation funnel. There's a link to it in the card above and also in the description.
Let's go through the key
highlights in detail. This case study is all about showcasing your client's results first, rather than how good of an
agency you are, that comes later. You don't need to show your
client's name or their websites but you do need to show plenty
of before and after photos of their success. Show ranking and traffic graphs, show tool statistics, show
anything and everything you can to highlight your customer success. We're going to be getting this case study in front of other business owners. And you want them to imagine
being in this customer's shoes under your care, if possible,
see if you can get a quote from your client as well, but
that's not totally necessary. Now we're going to highlight just how awesome your services are. Go completely overboard
with this case study and mention everything
you did for this client literally everything and tell the reader
exactly how you did it.
Give them the exact instructions on how to do everything you did. The goal here is to show how much work you put into your clients. You also show that you're an
open book with your strategies and there's nothing funny going on. And they're welcome to
try this out themselves. Some will, but most are going to look at the sheer amount of work
and want you to do it instead. And here's a pro tip. Whenever you're given a case study, always speak to the reader. Instead of talking about
here's what we did, and then we did that Talk about first, you do
this and then you do that. Speaking to the reader,
establishes a connection and it shifts the focus of the case study to be bragging about your accomplishments to helping the reader with their goals.
And you probably already noticed that I'm already doing this in this video. After all, we're talking about the systems that you're going to be
creating for your business. Now let's put call to actions also known as CTAs into your case study. The first thing you'll
notice is a sidebar widget call to action that
follows you down the page clicking on it will take
you to my agency page which has an application form. These are pretty easy to set up with a sticky widget plugin for WordPress but your inline call to actions and CTAs are going to convert the most. These are the buttons you see right in the middle of the content. I use thrive leads to create them. And when you click on them it also takes you to my agency page.
Now this part is very important. After you fill out the form you need to direct people
to a thank you page. We'll get to why this
is so important shortly. Now we're going to use Facebook ads to drive traffic to this case study. And get you leads lower than
your ideal cost per lead. We're about to create your
lead generation machine. And if you've never set up
Facebook ads before, don't worry I got your back here too. Step one is to set up a business account by going to business.facebook.com. Next you want to go to the event manager to install your Facebook
pixel on your agency site. It's pretty simple. You want to install a bit of code on every page of your website.
The simple way to do it is using the Facebook for WordPress plugin. After that we're going
to stay in event manager and set up some custom conversions. This is where we tell Facebook
what actually is a conversion Label it something like
agency lead inquiry, and it's triggered whenever someone visits your thank you page. Boom. You just told Facebook exactly what it needs to do for you. Now let's jump into the ad manager and set up your first ad campaign. We're going to be making
a conversion campaign. That's going to bring in brand new people to read your case study. A conversion campaign tells Facebook that your goal is to convert and your conversion event is going to be whenever anyone has gone through your form to your thank you page. You also want to exclude serving these ads to people that have already
used your form before. For the targeting, set up
the age, location, language and interests that represent
your target client base.
Now let's create your ads. I'm no wizard at design
or anything like that but even I can create ads. The Ad I'm about to show you It's gotten me over 80 leads
for less than $30 a piece. And it's stupid how ugly it is. Feast your eyes on this masterpiece. Well, you got my face,
now we've got an arrow. And we have a traffic graph
going in the positive direction and we've got some copy
that first calls him out and says, Hey, SEO experts. And then we tell them
what they're going to get. And we even forgot to
update the year in the copy and it still runs good. I told you I'm not good at this stuff. Overall, between all my cold ads, I've generated over 1600 leads
for about 23 bucks a piece.
And that's well within
my ideal cost per lead and I'm not even done yet. Now you're going to start
setting up retargeting ads. Everyone who's seen your case study but they haven't become
a lead or a client yet is going to get a very
targeted ad, inviting them to your offer page, head on
over to the event manager. And you're going to
create a custom audience. You're going to call it same case study or something like that. And this audience is going to be full of the people that have
been your case study URL. Now you're going to go back
to the ad manager again and set up a new campaign. But this time instead of
going to a cold audience, you're only going to target folks that have seen your case study. And don't forget to
exclude people that have already become leads With retargeting ads, be more direct. Something like, Hey you
just read our case study. Do you want us to do the work for you? Like this piece of junk
that was generating leads for $25 each seriously Matt
what's up with that graphic With my retargeting ads I've added on another 800 leads
at the same cost as before.
I think you can see by now
how effective the system is and how easy it is to put in place. Just remember all you need
is to know your numbers create a case study and get
people to read that case study and become a lead at the right price so you can make money and
it's all on autopilot..
