7 Easy B2B Lead Generation Techniques To Grow Your Business
When it comes to lead generation, there are
only two things you need to do, find your ideal customer and collect their contact information.
So in this lead generation guide, you're going to learn seven actionable and free techniques
you can use to find your ideal customers attract them and of course convert them so you can
continue your sales process. Timestamps below, along with some other helpful videos. I'll
be writing. As we go through these different techniques. Now we'll start off the first three
techniques with how do we actually attract our ideal customers or ideal prospects. And
then the next three, we'll talk about how to convert them and wrap up with what do
you do with once you have that contact in.
And so while there are a lot of different
ways to get people's attention, online content marketing, when it comes
to a freely generation technique continues to be the best route. Now don't
worry. I'm not saying just make videos, write blog posts for the sake of making
videos or making podcasts or blog posts. You're going to be very strategic here because
there's specific types of content posts and specific mediums. AK. We're not going to
talk anything about social media here w that actually will drive. The sales process forward.
But first here's what content marketing is. As we're going to define it. Moving forward, content
marketing is about engaging your prospects, educating your potential customers,
positioning you as a trusted authority. And of course, and most importantly
seeding the value of your paid offers. And there are three types of
content posts that you should stick to in order to ensure that every content posts that
you create is actually pushing forward the sales process as oppose to. Just being a nice video or
blog posts that some random person reads, right? So here are the three we're going to have how
to, we're going to have reviews and we're going to have decision guide.
Now don't get hung
up on exactly how to create these specific posts. I will link up in the cards and
the description to a full-blown content marketing video that walks you. Step-by-step
exactly how to create each one of these. With some examples here, I want to talk
about the three different platforms you should be looking. When it comes to
lead generation specifically because platforms like Pinterest, Instagram, or
TOK, they're not really going to help you all that much when it comes to generating
leads, especially in a business environment. However, if we look at podcasting blogs and
YouTube, there is a lot more opportunity and it's a lot easier to convert leads from those
platforms. So kicking things off with the oldie, but goodie, and that's going to be. Now the good
news is all the information you need on how to write a great blog and do SEO is
available free here on YouTube. You really don't need to pay for any courses when
you're just getting started.
So I'll link up in the cards and the description to a really great
video that. Everything you need to know when it comes to optimizing your blog posts to ranking
on Google and other search engines. Now, when it comes to blogging itself, what's very important is
you have blog posts that are at least 2,500 words. If you've run into anyone who says, oh,
you can. About 500 or 700 word blog posts, those just straight up, do not working
more. You need at least 2,500 words. And of course, if you're doing a
how-to guide review or tutorial, you're going to not only have a much better chance
of ranking because that content does really well.
You'll also have a much better. Of attracting
your ideal customer. So when it comes to the blog post itself, you have several options as
how you're going to bridge the gap between the content that you've just created and actually
converting a lead. And so all you need to do is somewhere in that blog post, just to have a
call to action, to book a strategy call with you.
Check out one of your lead magnets,
which we'll talk about in the final three techniques, or you could just link to an
affiliate product or another piece of content that does have a call to action. So you'll find
that as you start creating content, not every single piece of content is going to have a call to
action to your product or service or lead magnet. It might call people to check out another piece
of content that actually has that call to. So with blogging, one of the main advantages of it
is you don't have to physically do it when it comes to video and podcasting, it doesn't
work as well. If you just hire some random person to do your videos for you like this one,
or if it's someone else's voice on the podcast. So if you have somewhat of a budget, and even
though we're talking about free techniques here, this is the.
Easiest to delegate and you can
easily find a great writer who understands your niche, your industry, and can do all
of that blog, post writing for you. Now, lead generation technique. Number two
here, of course is going to be podcasting. This is one of the ones I'm weakest on. So I
will link up in the cards in the description to a video that walks through how to get started
with podcasting. The main advantage here is of course you don't have to show
your face like the video right here. And it's a great way to attract
your ideal customers on the go. They're going to be listening to it on their
phone while they're walking around doing house chores or stuck in traffic or whatever.
And
it's a really good medium to actually build relationships. And of course you
can easily have calls to action within your podcast episodes telling people
to check out the links in the description so that they can go to your landing page
or check out another piece of content. That ultimately gets them to convert. Now
the final one is my favorite, obviously, and that's going to be video here on YouTube.
It is still relatively easy to rank as a small channel.
And when it comes to YouTube,
because you're going to be creating a, how to post a review, post, or a decision. Okay.
That's very specific to your niche, your industry. You'll actually find that there's not a whole
lot of competition when it comes to actually being successful here on YouTube. And the
key is to view YouTube as a search engine, as opposed to a social media platform, because
you're not competing with the channels that have millions upon millions of subscribers
and views who are creating entertainment, style content, you're creating educational
style content, and that part of YouTube. Where you're targeting that search box is
a lot less competitive. So of course I'll link up in the cards and the description
to a video that could be helpful. If you decide YouTube is the route to go. Now, those
are the three best mediums. And of course, content marketing, I think, is the best
freeway to go about actually attracting. So that's step number one of lead generation.
Step number two, of course is converting. How do we get people? Who've seen our blog.
Watched a video or listen to a podcast. Do you actually provide their contact information
so you can continue your sales process? Well, obviously just asking for it and
giving them nothing in return.
Isn't going to work too well. So this is
where something called a lead magnet comes in, and this is something, a value in
exchange. For that contact information. So taking a look at this diagram,
what we'll do is we'll drive people to a landing page where we talk about
how awesome this lead magnet is. And then we collect either their name and
phone number, or we just collect their email. So if your sales price. Involves you calling
people back then go ahead and ask for that name and phone number. If you can follow up with them
via email, and then later on in the process, you can ask for their phone number, then
go ahead and just ask for their email, a general rule of thumb.
The more information
you ask for the less leads you will get. And while there are lots of different types
of lead magnet ideas, when it comes to lead generation, especially if you're trying
to get someone on the phone with you, there are three types that stand out. Of
course, there are a lot more. But these three are best when it comes to lead generation,
especially if you have a higher ticket offer. So the first one is going
to be the hardest one to do, but this is going to be a special or specific
training. And so when you offer this special or specific training, what's very important is it's
based upon your own personal experience. This is has to be something that's genuine. Secret
or genuinely something that someone would not know unless they had tried to
achieve a specific result before. So you can't make a special training where
you're just going through the basics of how to use Photoshop or your
first try at baking a cake or learning how to cook. Right. It needs to
be something that is genuinely. Different and genuinely based upon your own personal
experience that they're not going to find, just browsing YouTube, trying to learn
something or learn more about the topic.
And so really what we want to do here is have
something that we can present or share that the viewer is going to go, wow. No way or a har,
oh, I get it. We want to have them have some sort of mini epiphany where that cements you
as someone who can be genuinely helpful and valuable because after all, if we have a video
that just has a bunch of basic info, They're going to wonder why they gave you their phone
number or email and the rest of the sales process. Isn't going to go very well. Now of course,
creating a video takes a lot of work, which is why this next one is my personal favorite.
And it's one that's done the best for us, especially when it comes to lead generation and
that is going to be creating a template. Now, all the template is, is an easy to
follow fill in the blank process. That you're providing to your potential
customer. So they're trying to make a decision.
They're trying to figure
out how to achieve a specific result. And this template is something that's going
to come alongside them. Another way to think of it is a worksheet to essentially help them
solve the problem that's right in front of them. So, as an example, one of our
popular templates has been the Google tag manager playbook, and all
this document is it's about seven pages and it helps someone organize and store all of
their.
Tags and trigger information as well as their tracking codes. So they have an easy
to find place that they can go back to. And of course it helps them follow along with our
process that we follow for naming conventions, as well as of course just staying with. All
the tracking stuff out there. Another example, it was our sales funnel organizer, where
we had a fill in the blank document where someone could follow our same process that we
would go through with ourselves and our clients for actually creating sales funnels and
staying organized through that process.
Now, both of these were one was a PDF. One was
a Google doc and they don't have to be super complicated. There's not a lot of design that
needs to go into this because what someone is looking for out of. It is an easy to follow
process so they can achieve a specific result. Now, speaking of achieving a specific result,
the third one on our list of lead magnets, which is going to be number six overall,
cause I'm losing track here is going to be a. But pump the brakes. You don't
have to create a spreadsheet if you're not a spreadsheet person and you don't have
the budget to hire someone on Fiverr and Upwork, then go ahead and just skip this one.
So while
it's one of the hardest ones to put together, it can also be one of the most valuable.
And that is because most other people who are trying to generate leads don't want to go
through the headache of creating a spreadsheet. And one of the best ways to use a spreadsheet is
of course, to do math for your ideal customer. Now, of course, this might not fit every niche.
But what's great is nobody really likes doing math. And if you can put together some sort
of very simple Excel sheet where, or Google, Google sheet, where they can plug in
their information and all of these calculations are automatically done for
them, that will be incredibly valuable. One of our past lead magnets was a paid
media calculator. So someone could type in their current conversion information or. What
they think their conversion data was going to be, or their marketing budget. And then they
could get approximations of how many leads in sales they could expect to get. And
obviously that would take a really long time if they were just writing it out.
Not that anyone would physically write it out.
And of course, nobody likes really building Excel sheets from scratch, but we have found they
really like using ones that are already done where they just plug in the information and
then the answer is given to them. So think of it. Giving people the answer, as opposed to them
having to go do all the calculations themselves. Now, if that's not a fit for your niche, your
industry, then this next one probably is, and that's going to be some sort of calendar.
So
this can be a planner helping someone plan out a future plan, or this could be a tracker helping
someone track their previous progress. So as an example for our plan, One of the lead magnets
that we currently have is a content calendar. So someone can download our Google sheet
and then they have a pre formatted sheet where they can actually plan out their
content. And as an example of a tracker, you're going to help someone keep track of their
progress because obviously what isn't measured cannot be improved. So as an example, We
could help someone outline their goals and then give them a very simple sheet where they
could go in on a daily or weekly basis and check in on those goals to make sure that they're taking
the actions they need in order to be successful.
And that was one of our previous lead
magnets as well. So all of these. We're real wheel real world lead magnets that we
have actually tested. So that does it for the three techniques to actually get people in the
door and the three techniques to convert them. Now it's time to talk about what
do we do with that name or email? Now, if you collected phone numbers, Pretty
simple. At this point, you just pick up the phone and you give him a call, right.
But if you collected name and email, or as I recommend just the email, you're going
to want to have a three to five day sequence that gets people to take the
next step in this sales process.
And of course the next step could be
providing that phone number. So you can get on the phone with them, scheduling
a strategy call, or it could be checking out a sales page. And of course, whatever
you decided to do with your email market. Is a video in and of itself. So we'll link up in
the description to a email marketing playlist, where we take a really deep dive on how to
actually put together each one of these emails.
If you decide to use the sequence as well
as how to have an onboarding sequence and a broadcast sequence. So thank you so much for
watching sincerely hope you have some ideas on how to attract those leads, some lead magnet
ideas to convert those leads. And of course, what to do with your emails
those emails once you have them. So hit that like button subscribe for
more marketing tutorials and videos, just like this one. And until the next
keep building the business you love..
