5 Lead Generation Ideas To Grow Your List (Complete Lead Generation Guide)
Hey everyone, Jason here digital marketing
consultant. And in this lead generation idea guide, you're
going to get seven different lead generation ideas to grow your email list and book sales
calls, but before we dive into that, there are three essential elements to making sure
that your lead generation process is lean mean and of course isn't over complicated. So timestamp table of contents in the description
along with some other helpful videos. I'll be referencing to put together your lead
generation funnel. Now, before we dive into those seven ideas,
there are only three things you need in order to be successful, generating leads. You need a traffic source, you need something
called a “squeeze page” and then we have something called a “lead magnet”. Now, a lead magnet is what is going to power
this entire process. Without a great lead magnet, none of the other
two matter. So we'll actually get to seven different types
of lead magnets you can put together, because that's what's ultimately going to make this
work. Now, when it comes to your traffic, you can
either have organic traffic or you can have paid traffic.
Paid traffic of course is when you're running
paid advertising on Google Ads, YouTube ads, Facebook ads, Pinterest ads, Instagram ads,
whatever you're paying for, that's paid traffic. Now, when it comes to organic traffic, that's
where your blog posts, your doing a podcast or maybe you're doing a YouTube video, and
irrespective of where your traffic is coming from, this process is going to work for you. They're all going to be driven to something
called a “squeeze page”, which is step two in the lead generation process. Now, the squeeze page is where you offer the
lead magnet that makes this whole process work.
Now, all the squeeze page is is a simple page
on your website that has no links anywhere else and all someone can do is enter their
name and email, we'll get to other contact information in a second, so that they can
get whatever you are offering. And a quick note as we dive into the elements
of a squeeze page, you may have heard of something called a landing page.
And landing page and the squeeze page are
designed to do the same thing. The only difference is a squeeze page is going
to have less information on it. So if you're just getting started this whole
lead generation thing, then just stick with the squeeze page because your headline and
sub-headline are going to do most of the work whereas on a landing page as you'll see with
some future examples, that just has more information. Now, on your squeeze page, you have a couple
of options in the type of contact information you can collect. And as a general rule of thumb, the more you
ask for the less likely someone is to enter their contact information. So while you could ask for all this information
up front typically what you're going to want to do is at the very minimum just asked for
their email, and if you want their name because you want to customize emails with their name
at the top, you can do that as well.
But name and emails really all you need to
grow your list or if you're trying to book sales calls is all you need to get them started
in your funnel process. Now, you might be wondering “okay, what
deck do we actually write for the headline or the sub headline?” So I have two examples, and then we'll dive
into those seven ideas for your lead magnet, because that's going to be arguably the most
important part. So when it comes to your headline, you can
just use this very simple formula. How to get something without achieving a specific
result or doing the hard part. So in this particular example, we have, how
to grow your channel without getting lots of views, and then our sub headline get instant
access to the complete YouTube growth blueprint, so you can make 2019 your break out year.
The YouTube growth blueprint is referring
to what the lead magnet is and then there's a simple contact form where they're enter
their name and email, so they can get started now. Now, the next example we have here is from
a another marketer named Sam Evans, at consulting.com. And you can see he's using the exact same
formula, how to start your own business without prior knowledge or experience something harder
difficult that most people who want to start a business think they have to do. And you can literally use this headline template
for whatever business or industry that you're in. And then you can see a sub-headline talks
a little bit more about specifically what they're going to get as a result of entering
their email.
And those are the only three things you need
in order to start generating leads. So now, let's go through those seven lead
magnet ideas. Now, when it comes to creating your lead magnets,
all a lead magnet is is something that you're going to offer a value in exchange for that
contact information, because if someone is seeing an ad or watching or reading one of
your blog posts or YouTube videos, and then they go to your squeeze page and you say “hey,
give me your name and email” and then you don't say “why?” They should give you their name and email
well then the whole process doesn't really work. So you want to make sure that value is equal
in terms of they're giving you valuable information; their contact, and you're giving them valuable
information how to do something or information they don't already know. So when it comes to putting together your
lead magnets, there are three keys to success.
The first key is of course making sure that
the lead magnet is actually valuable, because you're going to be very, very hard pressed
to try and sell anything or send people off to an affiliate offer or get people on the
phone, if you give them something that is clearly an afterthought and not actually helpful. The second key is making sure that whatever
you do give them is polished. So if you put together a PDF guide or you
put together a video presentation, make sure that it actually does look professional. It doesn't mean you have to go spend thousands
of dollars putting together, the best looking PDF in the world or have this great video
production, but it does need to be professional and polished and clearly show that you put
some time and effort into it.
And the third key to success is making sure
that whatever your lead magnet is, the results are very fast. So you don't want to be doing a video training
or offering some sort of case study or PDF, where it's going to take them three to six
months in order to see the results, because part of the power of a lead magnet, is that
you're demonstrating that you can help them, because if they can see through your free
offer, that you were helpful, and valuable, well, then they're gonna be much more likely
to purchase your product or service.
So now let's go through those seven different
lead generation ideas, your lead magnets, what's going to power this entire process. So first up we have four that are based on
pdfs and this is where I recommend you start. The very first one is an audit and is simply
what an audit does is, it's a checklist that someone can go through to see what's working
and what's not.
So as an example here, we have the analytics
checklist audit from our agency and we give this to potential agency clients for free,
so that they can go through their analytics accounts and see all of the stuff they're
doing wrong. I know that can kind of sound mean like you're
trying to point out everything they're doing wrong, but you want to show that you can be
valuable and there are things that they're missing in whatever they're trying to accomplish
right now. So for example, in the health niche, you could
do some sort of checklist or audit of someone's workout schedule, sleeping routine or maybe
nutrition plan, so that they can see the holes in what they're doing.
And the whole purpose of this is to show them
what they're doing wrong and then how to fix it. Now, the next one we have here is a case study
and case studies are great if you're in the services business. So if you're trying to get someone on a sales
call or your product is actually a service, then case studies are great, because it gives
you an opportunity to show your potential customers that you can achieve the results
they're looking for.
And what makes this really powerful is, if
you're targeting a specific type of niche or industry with your customer, you want your
case study to be as close to that person as possible. And the reason you want that is, because you
don't want someone reading through the case study in the back of their mind, if they go
yeah well that worked for them but my situation is you know, fill in the blank and then they
just kind of disqualify all the great results that you just showed them. And this can just be a three to five page
PDF that walks them through exactly what you did, the clients situation and then the awesome
results the client was able to achieve. And at the end of the PDF you just put a button
where they can click to book a strategy call with you or go on to the next step in your
funnel. Now, the next one we have is a resource list.
This is going to work whether you're doing
a digital product or if you're doing a service. And this is essentially where you compile
a bunch of resources and say “hey, you know what? I know there's all these different software
resources out there, I know there's all these different sites you could be learning from,
but here are the best of the best.” This could be a top list or best resources
essentially what you want to do is shortchange the process that someone else would have to
go through to figure out what the best place to go to achieve a specific result is. And it's pretty much just your recommended
resources list. This is great if you're doing affiliate marketing
by the way. Now, the last one we have in the PDF format
is the report.
And this is great when you are compiling a
bunch of research and data. So with the resource list, you're just pretty
much listing out a bunch of things that they should go check out that you recommend, whereas
here you're taking research and data, a bunch of information compiling it down into a nice
easy-to-read report and then delivering it to them on a silver platter, so it's very
easy for them to make their decisions. The easiest example I have for this is from
The Motley Fool, where they consistently publish a list of the top 5 to 10 stocks, depending
upon what people want. So they'll have a top 5 list of dividend stocks,
growth stocks, speculative stocks, penny stocks. And so the whole purpose of this is instead
of asking people to say “hey, you know what? Here's 50 potential things and go research
all these different stocks and companies”. They say “you know what? We did all that research for you, just enter
your email and we'll give you the top 5”.
So this is something you can do for your ideal
customers and prospects. Now, this next one is based on video. And this is going to be a video presentation,
where you help them go from point A to point B. So essentially, this is a mini masterclass
this is a video training. Now, when it comes to video training, you
have a couple of options. I recommend not starting here though, because
making anything on video is going to be a significantly larger time investment than
just putting together one of the four types of lead magnets that we just talked about.
But here this can be just a video presentation,
this could also be formatted as a webinar, you can cut up the video training if it's
very much based upon steps that someone would have to take, then it could be a three or
four part series. This is very similar to what you may have
heard of in the past like a launch funnel, although I don't recommend following that
exact format, but here it would just be three or four days of emails, each day you deliver
a new little piece of video training.
These video trainings wouldn't be more than
ten minutes. You're not making like four or five 60-minute
classes, that's ridiculous. And then the last one here, if you're not
quite sure ,you could actually do a video case study. So the same information you would provide
in a PDF case study, the only difference is you would actually have your client or customer
on camera.
Obviously, this is going to be a lot more
involved, because you actually have to get your client or customer to agree to do something
like that and have their face and business put out, but you'll find that you're most
grateful clients and customers will actually have no problem doing this. Now, here are a couple of examples of how
a video presentation can be put together. And then I’ll run through a very cheap resource
on how to actually write this, because writing the video, presentation, four part series,
webinar can be really daunting .so the first example we have here is from a great marketer
named “Billie Jean” and it's simply a landing page, where he offers a free video
training. And so actually on this page is pretty cool. When you try and click the video a pop-up
will come up asking for you their contact information. So this is a great way to showcase “hey,
this video training is here it's real. You try and click the video”, and then the
pop-up will pop up enter their name and email and then they get the video training.
This next example we have here is actually
from one of our own funnels and this is what a video training page could look like. You might have a little countdown timer at
the top to get people to actually watch it, and then of course your video. And just a button below if you have a product
or service something you can do at the end of the training video, it's important that
it's at the end. So after you've delivered real value, then
you can offer your product or service. And so this is all the page needs to look
like if you want to learn more about how to do this and what it looks like creating a
landing page that goes to a sales– video sales letter and then ultimately goes to a
checkout for a digital product or services. Business go ahead and check out a link in
the description to a video that walks you through click by click, how to set up the
technical side of this.
Now, the next lead generation idea we have
is one of my personal favorites and that is template. So this is where you do all of the work for
your ideal customer or as much as possible for them. So this is where you're going to create something
where they can just go through fill in the blanks or it could be a little calculator
or a small tool that helps them conduct a self-assessment, so they can figure out where
to go next. Some other examples we have here are a worksheet,
a personal collection or vault of some of your own files. And if you're in the design space, then you
can actually provide some pre done graphic assets. So the whole purpose of this is to do some
of the work actually for your ideal customer. So some examples of this the first one we
have is from digital marketer, and they just put together this collection or vault of Facebook
ads and Facebook ad templates that have worked for them and their clients and other media
companies in the past.
So instead of someone having to do all the
research and figuring out how they should format their Facebook ads or what they should
be saying in their Facebook ads, just entering their name and email and they get to skip
all of that work. So the key word is they're skipping work. So as long as you're helping your ideal customer
not do work, they're more than likely going to be happy entering their name and email
in order to save a bunch of time and energy. Now, the next one we have is from way back
when I used to be a financial advisor. And we put together a free stock calculation
tool, where someone could just enter a ticker symbol and then it would apply our formulas
and analysis to it.
So that they could quickly see whether or
not it would be something that they should or should not invest in. And the final one we have is just going to
apply to services based businesses, typically this is going to be higher ticket. And this is essentially where you offer a
free strategy or free consulting call. This would be 15 to 30 minutes max where essentially
you help your ideal client, by answering some of their questions and then moving the conversation
into a sales conversation with how you can help them and what would be the next best
steps in working with you.
And so that does it for these seven lead generation
ideas. And the only three elements to your lead generation
funnel that you need in order to make all of this successful. So if you'd like to learn more about how to
write a landing page or how to put together these lead magnets using Canva or actually
just building this entire funnel, links in the description to videos that will cover
all of that and more. So if you got some value out of this video,
go ahead and hit that like button, subscribe for more in-depth marketing tactics and strategies
just like the ones covered in this video. And until the next, keep building the business
you love..
