13 Marketing Automation Best Practices To Bring Traffic – Part 1 – #131
It is a simple fact that it’s not enough
just to build your funnels and website, then wait for people to show up. They will NOT do that by themselves. And that’s why today,
I’ll walk you through 13 marketing automation best practices
to bring traffic. You’ll not only learn about
how to increase website traffic but also how to use the A.D.P. Strategy
to generate traffic on autopilot. Besides those, in this episode, you’ll also find out
about a PROVEN traffic best practice that can EXPONENTIALLY grow
any small business in just a few weeks. My name is Istvan Bujdoso
and welcome to The 47 Marketing Show that reveals
marketing automation strategies for busy entrepreneurs
to get MORE done in LESS time, and ultimately replace yourself
in digital marketing and business. Make sure to tap the like button
if you enjoy this episode. And don’t forget to subscribe
and hit the bell button to get notified of the future episodes. And now, let’s get started. Traffic best practice No. 1:
Start With The End In Mind. Before you do anything else, ALWAYS figure out
what your business end goal is. And from that point of view, work out backwards
the marketing automation strategies that will support you
to get to your end goal.
Including how to get traffic
to your website and funnels on autopilot. Best practice No. 2:
Understand The Journey Of Your Customers. Your future and current customers
can turn into traffic at MULTIPLE points and times throughout their journey. You’ll see that soon. And that’s why it’s important for you
to understand what the journey is that they go through. The first stage, they are strangers, they don’t know anything
about you or your products and services. The second stage, when those people,
as a stream of traffic, find and consume some of your content and from strangers,
they turn into your audience who knows you, likes you,
and trusts you to a certain level. The next stage, some of your audience, as traffic, is visiting
your funnels and website. The fourth stage is when some of
your visitors turn into your leads. And can turn into additional traffic
to your products and services. The next stage is leads
turning into customers.
And can also translate into extra traffic. And the last stage,
when existing customers turn into traffic, and become returning clients,
who buy over and over again. As you can see, traffic is pretty much part of every stage
of your customers’ journey. Okay, the next marketing automation
best practice is No. 3: Know Your Audience. This is KEY to drive traffic
to your website and funnels because every one of your contents,
ads, and other marketing materials have to talk to that ONE,
SPECIFIC audience. The best practice is to create an avatar
of your ideal clients, BEFORE you’re doing any marketing and tweak it a bit as you progress. Invest time into writing down
what your ideal client is like, how they think, what they feel,
how they behave, what their beliefs are, and so on.
The more detailed your avatar is,
the better your marketing will be. The next traffic best practice
is No. 4: Mindset. Marketing automation can be scary
and overwhelming at first look, or even at the few glances. The REALITY is, it is NOT magic. Anybody who achieves success in this area
they do the following things, which you can do as well. Get started TODAY, to get momentum. Learn, plan, and implement
marketing automation step-by-step. Even if you’re taking
just one baby step a day. Be persistent, it takes time and work to get more traffic
to your website and funnels. Keep going until you make it work. Just like the way we all learnt to walk. We kept trying until we walked.
When you fail, learn from it. Get up and do it better next time. And be consistent, every day work
on your marketing automations and traffic strategies
to keep the momentum up and going. Okay, the next marketing automation
best practice for small businesses is TRULY the KEY
to be able to replace yourself in traffic generation,
digital marketing, and business while your business keeps growing
WITHOUT your day-to-day involvement. And later on, you’ll also find out
about a PROVEN traffic best practice that can EXPONENTIALLY grow
any small business in just a few weeks. Now, let’s talk about best practice No. 5:
The A.D.P. Strategy It’s a simple, but POWERFUL,
3-step strategy that you can use to replace yourself once you identified a PART
of your marketing or business, like bringing more traffic via YouTube. The first step is to automate
as much of that activity as possible.
And then the next step is
to delegate the parts that are not possible to automate. The last, and most important step,
is processes Creating clear and detailed guides
on what needs to be done by automations and your team how and when,
WITHOUT your day to day involvement. With this 3-step A.D.P. Strategy
you can create SYSTEMS that can TRULY replace you,
not only in traffic generation, but in ANY parts of your marketing
and business. And with multiple systems like that
you have a lot of freedom while your business keeps growing as well. Let’s stop for a moment here
and please do me a favor. If you’re enjoying this episode so far,
then click on the like button right now. With that you can support us
to create more marketing videos for you just like this one. Thank you for your thumbs up. And now, let’s continue. The next best practice is No. 6:
Diversify Smartly. Marketing is constantly changing. Any traffic generation method
that works today, may not work tomorrow.
Some of them can completely
stop working for everyone, other methods may stop working for you
either permanently, or just temporarily. And that’s why every entrepreneur who wants to have
a stable stream of traffic they need to diversify,
and have multiple traffic sources. BUT here’s the most important part. You gotta do that SMARTLY. Start with only ONE traffic channel. Master it. And then, ONLY then, add another
traffic channel to your arsenal.
Master that one too. Then add another one, and so on. No. 7: Track And Optimise. A marketing automation best practice
to avoid guesswork in getting traffic. Always track the performance
of your traffic channels, whether they are already systemised or not. Because those numbers will tell you
which traffic channels are working, or need optimisations,
or you should pause them, or replace them. Instead of guessing, make your decision
based on REAL numbers. As we are running out of time, we will continue and complete this topic
in the next episode with marketing automation best practices that will go into more details
of specific traffic channels with examples including the PROVEN best practice
that can EXPONENTIALLY grow any small business in just a few weeks.
